Manager, Paid Media App

Job Description:About Us:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Role:

Dow Jones is seeking a Manager, Paid Media - WSJ App who will be responsible for growing and optimizing paid media marketing programs aimed at driving acquisition growth for the Wall Street Journal app. This role is highly collaborative and will work across the organization with multiple stakeholders to plan, develop, and execute growth strategies. The ideal candidate will have 6+ years of experience with managing direct response App campaigns start to finish. The paid media team is data driven, collaborative, and open to all ideas in order to help achieve growth goals.

You will report to the Director, Paid Media and work cross-functionally with teams across the marketing organization including, but not limited to, Acquisition, Engagement & Retention, Brand, Audience, and Data Science.

You will work on-site in our midtown Manhattan office 3 days each week.

You will:

• Create an effective strategic framework across paid media platforms including DSPs, Meta, Google, and ASA.

• Optimize media strategies to improve performance and ensure the KPI goals are met.

• Manage a $10M+ annual media budget to increase audience reach of the app, maximize acquisition volume and deliver on CPO goals. 

• Be hands on in-platform - QA’ing campaign builds, optimizing targeting strategy, and monitoring performance to ensure accurate campaign implementation, pacing, and performance while balancing multiple data sources (UI, MMP, internal database).

• Manage and monitor ongoing campaigns, working with internal teams to ensure that campaign goals are met — and remaining agile to respond to real-time performance.

• Find ways to use media, creative and content to deepen our relationship with our audiences, to drive subscriptions, grow our digital channel footprint, and leverage all organic marketing efforts to reach users in meaningful and engaging ways.

• Actively report, track and optimize performance of paid media campaigns. Make recommendations and provide updates to the Marketing Team.

• Stay ahead of industry trends, platform updates, and emerging technologies to keep our media strategies at the forefront.

You have:

• 5-7 years experience in paid media, 3+ year experience with App campaigns. 

• Prove experience identifying meaningful, actionable insights within past successful paid media campaigns.

• Strong understanding of key app media KPIs, analysis and reporting, and experience with app measurement platforms (eg. AppsFlyer) 

• Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the league to achieve success.

• Exceptional analytical skills with a proven ability to interpret complex data and translate insights into actionable strategies.

• Detail-oriented, highly organized, and comfortable managing multiple priorities in a fast-paced environment.

• A bachelor's degree in marketing or business administration is preferred
   

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Our Benefits:

• Comprehensive Healthcare Plans

• Paid Time Off

• Retirement Plans

• Comprehensive Insurance Plans

• Lifestyle programs & Wellness Resources

• Education Benefits

• Family Care Benefits & Caregiving Support

• Commuter Transit Program

• Subscription Discounts

• Employee Referral Program

Learn more about all our US benefits

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - CMO - Marketing

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

Pay Range: $85,000 - $105,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..