The Role
Develop and execute organic social strategies for 4–6 B2C and B2B clients across major social platforms. Create and edit social-first content, manage content calendars, publish posts, engage communities, monitor trends, analyze performance, and report results. Partner with internal teams on integrated campaigns while managing client relationships, presentations, feedback, and expectations. Use Canva, CapCut, publishing platforms, and analytics tools to produce and optimize content.
Summary Generated by Built In
The Role
Wpromote is seeking a highly motivated and strategic Organic Social Manager to join our team. This role is perfect for someone who thrives in a client-facing environment, has a passion for storytelling, and is eager to push the boundaries of what organic social can do for brands.
As an Organic Social Manager, you will develop and execute organic social strategies, manage day-to-day social operations for multiple clients, and foster online communities. You will serve as both a creative strategist and an executional powerhouse, overseeing social-first content creation, short-form video production, platform management, community engagement, and performance tracking. The ideal candidate is equally comfortable developing a comprehensive social strategy and rolling up their sleeves to create engaging, platform-native content.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $67,000 - $79,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- Partnering with clients to build and lead bespoke organic social strategies across platforms including Instagram, TikTok, X (Twitter), LinkedIn, Pinterest, Facebook (Meta), and Reddit
- Owning the organic social presence of 4 to 6 clients across diverse industries (B2C and B2B), with direct accountability for brand voice, growth, engagement, and performance
- Creating social content calendars that reflect unique brand stories, audience needs, and timely cultural moments
- Conceptualizing, creating, and editing engaging social-first content, including short-form videos, Reels, TikToks, static graphics, carousels, and other platform-native creative assets.
- Leveraging creative tools such as Canva and CapCut to design graphics, edit videos, and produce high-quality, engaging content tailored to each platform and brand’s unique voice.
- Identifying opportunities for lo-fi, trend-driven, and culturally relevant content that resonates with audiences and supports broader brand objectives.
- Publishing social content across platforms and monitoring real-time performance
- Engaging audiences through proactive outreach, community management, and social listening
- Collaborating with internal departments including Content Marketing, Paid Social, Performance Creative, and Influencer Marketing to develop and execute integrated campaigns
- Monitoring social trends, platform updates, and competitor activities to ensure content and strategy remain up to date and effective
- Analyzing performance to optimize strategy and reporting results to key stakeholders
You Must Have
- 3+ years of experience managing organic social for brands across multiple platforms
- Proven success in managing social for both B2C and B2B industries
- Hands-on experience creating and editing organic social content, including short-form video, static graphics, and platform-native creative assets.
- Proficiency in Canva for graphic design and CapCut for short-form video editing, with the ability to independently create engaging, social-first content.
- A strong understanding of platform-specific creative best practices, emerging content formats, and what makes content engaging across Instagram, TikTok, Facebook, LinkedIn, and other social platforms.
- Demonstrated experience in community management, including proactive audience engagement and crisis management
- Ability to build full-funnel social strategies rooted in business goals, audience insights, and cultural relevance
- Strong written and verbal communication skills with an eye for creative storytelling
- Experience using social publishing and analytics tools such as Sprout Social, Hootsuite, and native platform insights
- Agency experience with ability to handle multiple clients and projects simultaneously with exceptional attention to detail and organization
- Confidence in a client-facing role, including leading presentations, communicating feedback, and managing expectations
Nice-to-Have
- Experience with social commerce features and tools on TikTok and Meta
- Confidence in vetting, sourcing, and managing influencers or creators with an understanding of contracts and usage rights.
- Experience capturing original photo and video content for social media, including on-site content shoots, smartphone filming, and lo-fi production.
- Familiarity with additional creative tools such as Adobe Creative Suite, Instagram Edits, or other mobile-first content creation applications.
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Skills Required
- 3+ years of experience managing organic social media for brands across multiple platforms
- Experience managing social media for both B2C and B2B industries
- Hands-on experience creating and editing short-form video, static graphics, and platform-native creative assets
- Proficiency in Canva and CapCut
- Understanding of platform-specific creative best practices and emerging content formats
- Experience in community management, proactive audience engagement, and crisis management
- Ability to build full-funnel social strategies based on business goals, audience insights, and cultural relevance
- Strong written and verbal communication skills with creative storytelling ability
- Experience using social publishing and analytics tools such as Sprout Social, Hootsuite, and native platform insights
- Agency experience managing multiple clients and projects with strong organization and attention to detail
- Confidence in client-facing work, presentations, feedback communication, and expectation management
- Experience with TikTok and Meta social commerce features and tools
- Experience vetting, sourcing, and managing influencers or creators, including contracts and usage rights
- Experience capturing original photo and video content for social media, including on-site shoots, smartphone filming, and lo-fi production
- Familiarity with Adobe Creative Suite, Instagram Edits, or other mobile-first content creation applications
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The Company
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
