The Manager, Organic Growth & Search Strategy is a deeply hands-on, execution-focused role responsible for architecting and executing the turnaround of Vendasta’s organic growth engine. You will own organic performance across SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) with a clear mandate to reverse organic traffic decline, improve site health, and drive measurable pipeline impact—specifically increasing high-intent organic demo requests.
About the Job
You will own, diagnose, and fix foundational SEO and technical barriers while modernizing search architecture for both traditional search and AI-driven discovery. This role involves resolving technical debt, improving crawlability and indexation, and building a durable organic ecosystem. You will serve as the technical lead for site performance, managing schema implementation and site migrations while partnering with Content, Web, PMM, and Demand Gen teams to align organic strategy with core messaging and conversion paths.
Your Impact
- Organic Growth & Performance: Reverse organic traffic decline and increase high-intent organic sessions and demo requests to drive measurable pipeline impact.
- Technical Excellence: Improve site health scores by resolving indexability issues, redirect chains, Core Web Vitals (CWV), and JS rendering issues.
- AI Innovation: Develop and implement modern organic growth strategies spanning SEO, AEO (ChatGPT, Perplexity, Gemini), and GEO to ensure visibility in generative AI search surfaces.
- Content Strategy: Optimize the organic content engine by identifying content to refresh, prune, or merge to address content decay and improve search visibility.
- Operational Efficiency: Build internal AI workflows and dashboards (GA4, GSC, Looker) to streamline research, content optimization, and automated reporting.
What You Bring to the Table
- 5–8+ years in SEO/organic growth, ideally within SaaS or a complex, multi-product environment.
- Deep expertise in SEO, AEO, GEO, programmatic SEO, semantic search, and entity optimization.
- Advanced technical SEO knowledge regarding indexation, crawling, internal linking, redirects, sitemaps, CWV, and schema.
- Proficiency with SEO and analytical tools: GA4, GSC, Ahrefs/SEMrush, SE Ranking, Screaming Frog, Looker, and AI assistants.
- Proven experience executing large-scale SEO architecture improvements and building AI-assisted workflows.
- Strong ability to diagnose complex site issues and prioritize high-value fixes based on effort–impact models.
- Experience with WordPress or similar CMS and modern web development concepts.
- Excellent communication skills with the ability to brief writers and guide content optimization.
- A curious and adaptive mindset capable of leading in a rapidly shifting AI-search landscape.
About Vendasta
We help businesses get more customers. And keep them. Vendasta is an AI-powered customer acquisition and engagement platform for SMBs and the partners who support them, streamlining marketing, sales, and operations through intelligent AI employees, automation, and real-time actions and insights. From creating awareness to nurturing lasting customer relationships, Vendasta offers a suite of solutions with AI assistants that streamline every stage of the customer journey. By combining a business's unique data with AI and automation, Vendasta simplifies marketing, sales, and operations, eliminating the need for multiple disjointed systems.
Perks
Join the Vendasta family, where your happiness and health are our top priorities! Dive into a world where competitive health benefits meet flexibility with flex time and an annual work-from-anywhere policy. Embrace the opportunity to grow with us through our Employee Options Program and savour every bite in our cafeteria, delighting in daily snacks, and unwinding with catered Friday lunches at our offices. Fuel your ambition with education reimbursement, in-house learning, and an array of leadership development programs, all nestled within a culture brimming with Drive, Innovation, Respect, and Agility. Engage your heart in community events and volunteer opportunities. At Vendasta, we're not just offering a job; we're inviting you to build a thriving career in an environment that champions your growth and well-being. Let's soar together!
Discover your potential. Build something that matters.
Join the AI revolution from right here in Saskatoon | Chennai | Boca Raton.
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What We Do
Our core purpose is to democratize technology for small businesses by making technology easy, accessible and affordable. We are a technology ecosystem that connects business with the vendors of products and services and the trusted experts that implement them. Trusted experts use our platform and marketplace to build a catalog of white label solutions to market, sell, bill, fulfill, and deliver to their business customers. Their business customers are provided access to a tightly integrated operating system, with a single login, to access all of the technology products and services they need to operate their businesses. Vendors of products and services provided a platform to manage the orders and fulfillment needed to manage their sales through our channel distribution network of over 10,000 trusted experts serving 6 million businesses
