Manager, Omnichannel

Posted 4 Days Ago
Be an Early Applicant
Philippines
Mid level
AdTech • Digital Media • Marketing Tech • Analytics
The Role
The Manager, Omnichannel will oversee the omnichannel strategy and execution for B2B campaigns. Responsibilities include managing client accounts, developing media strategies, optimizing campaigns, and collaborating with internal and external partners. The role requires maintaining media plans, troubleshooting, analyzing campaign performance, and educating team members on programmatic capabilities.
Summary Generated by Built In

Description

Just Global:

At Just Global we live and breathe B2B and believe in igniting B2B relationships. Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives of markets and buying processes to work. We maximize insights, we spark creativity, and we leverage technology to inspire brand loyalty and drive reoccurring revenue. We are the heart of B2B.

What you are accountable for:

The Manager, Omnichannel is accountable for managing omnichannel strategy, optimization and execution across all programmatic and direct partners and in-house platforms and works to ensure the highest level of quality work, strategic thinking, and collaboration with both internal and external partners for a select group of accounts. Working in close collaboration with media activation and omnichannel leads, this role manages all aspects of the campaign life cycle as it pertains to omnichannel including ownership of the day-to-day across active campaigns.

In addition, the Manager, Omnichannel will support agency education on the capabilities within these platforms through ongoing meeting facilitation, note taking, and POV creation.

What you are responsible for:

Internal

· Holistic ownership of client accounts for channel, including strategy, planning, budgeting, and reporting

· Help develop and pitch innovative strategies and meaningful insights for campaigns for both new and existing clients

· Provide strategic and executional support to team members on a variety of clients with different complexities and backgrounds

· Manage and maintain active media plans within media planning platform, ensuring integrity of plans at all times for select group of accounts including budget input management in multiple platforms

· Troubleshoot issues/concerns and work with online partners to resolve as needed

· Proactively communicate with client and internal teams; prepare call agendas, and follow up with call recaps

· Research, test, and evaluate new data providers, DSP’s and other partners

· Perform in-platform maintenance and optimizations

· Own regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery, along with any recommendations on strategic test opportunities

· Analyze reports within native platforms, Excel or Datorama and recommend optimizations for improving campaign performance.

· Maintain quality control while ensuring projects and campaigns are executed

completely, correctly, accurately, and efficiently for clients

· Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements

· Help educate the agency on the capabilities within programmatic platforms through ongoing meeting facilitation, note taking, and POV creation

· Exhibit the ability to anticipate and solve problems

Customers

· Ability to support onboarding of new clients in close collaboration with all internal teams throughout the onboarding proces

· Translate marketing goals and brand positioning into viable media communication strategies and ideas across omnichannel landscape

· Discover and deliver new test opportunities and ‘firsts’ to drive innovative solutions to executing omnichannel campaigns based on specific client business issues and challenges

· Work closely with account and media leads to ensure strong senior client relationships on select group of accounts

Market Knowledge

· Stay abreast of platform improvements and new offerings in the omnichannel space

· Core understanding and knowledge across digital media landscape and where omnichannel intersect

· Participate and contribute to agency thought leadership initiative, as applicable

· Communicate with partners on latest and greatest ad tech in the industry

Management Responsibilities

· Manage vendor relationships and cultivate partnerships that will facilitate account growth and performance

· Ensure process and activation best practices are used across omnichannel team

· Mentors Coordinator and Associate level team members regarding omnichannel best practices and internal processes

· Support internal training and development initiatives specific to social media best practices and internal processes

What you’ll bring [knowledge, skills, and/or experience]:

Knowledge

· Agency knowledge

· B2B Marketing – Client Knowledge

· B2B Marketing – Industry

· B2B Marketing – Media Activation

· B2B Marketing – Media Planning

· B2B Marketing – Vendor landscape

Skills

· Active listening

· Ad platforms: The Trade Desk / DV360

· Analytics platforms: Google Analytics, Adobe Analytics

· Challenge mediocrity

· Commercially astute

· Eye for detail

· Organized

· Other platforms: Asana, Nexelus

· People management

· Presentation skills

· Prioritizing

· Problem-solving

· Programmatic campaigns: set up and execution

· Solutions oriented

· Stakeholder management

· Strategic thinking

· Storytelling

· Upwards management

Experience

· 3+ years experience in a digital marketing environment, agency and/or client experience

· 3+ years experience with programmatic platforms

What it means to work at Just Global…

Being a Just teammate means working in alignment with our Values…

Cultivate Relationships

· Build rapport first.

· Put yourself in their shoes.

· Assume positive intent. Give others the benefit of the doubt.


Be One Team

· Collaborate.

· Be the guardian of each other’s reputation.

· Have each other’s back. Help each other out.

Strive for Brilliance

· Create work you can be proud of.

· Remain open and curious.

· Improve your work. Improve yourself.

And in return you can expect…

· You will be seen, heard, and included as a whole human being

· Your contribution will be valued, rewarded, and recognized

· You will develop deep and meaningful relationships that could last a lifetime

· You will have leaders who are worth following

· You will have the opportunity to develop yourself and your craft

· You will have a meaningful chapter in your career path

Benefits

Compensation Philosophy: 

At Just Global, you will have the flexibility to work and live from anywhere in your home country, as long as it works for your client(s), your team, and you. This flexible working policy aims to attract and retain individuals who have a focus on performance, an aptitude towards learning, and a desire to live by our agency’s behaviors and values. Our compensation philosophy is commensurate with the type of teammates we are seeking to join us. 

We use various market and data-driven salary sources to determine a salary range for each role. Your salary is based upon the skills and experience you bring along with the salary range established for your role. This will be discussed with you at the appropriate stage in the recruitment process. The goal is to ensure that Just Global teammates have salaries that are highly competitive, regardless of where they live. In addition to your base salary and our flexible working policy, you will enjoy market-leading employment benefits that support you as whole human being. You will also have the opportunity to participate in a discretionary non-contractual profit share, which is based on company performance, because when we succeed as a company, we all get to share in that success. 

Top Skills

Adobe Analytics
Asana
Dv360
Google Analytics
Nexelus
The Trade Desk
The Company
HQ: Emeryville, CA
167 Employees
On-site Workplace
Year Founded: 1996

What We Do

Just Global is an integrated marketing agency built to service the world’s most impactful brands at a time of global digital transformation. Media, insights and creative services work together to create data-driven business outcomes for brands by delivering the right stories, within the right experiences at the right times. With a workforce distributed across North America, Europe and Asia Pacific, Just Global provides the world’s leading global companies with a frictionless service experience that creates richer connections between brands and their customers. The independent agency transforms ‘marketing as usual' by activating relationships with people in wildly inventive and genuinely authentic ways.

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