Manager, Omnichannel

Posted 15 Days Ago
Be an Early Applicant
7 Locations
In-Office or Remote
Mid level
AdTech • Digital Media • Marketing Tech • Analytics
Just Global | A Trilliad Company
The Role
Lead omnichannel strategy, optimization and execution across programmatic and direct channels for select B2B accounts. Own campaign lifecycle tasks including planning, budgeting, pacing, reporting, in-platform optimizations, vendor management, GDPR compliance, and client communications. Analyze platform and analytics data to recommend optimizations, support onboarding and agency education, and mentor junior team members while identifying innovative test opportunities and maintaining campaign quality.
Summary Generated by Built In

Just Global: 

At Just Global, we live and breathe B2B and believe in igniting B2B relationships. Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives of markets and buying processes to work. We maximize insights, we spark creativity, and we leverage technology to inspire brand loyalty and drive recurring revenue. We are the heart of B2B. 

At Just Global we live and breathe B2B and believe in igniting B2B relationships. Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives of markets and buying processes to work. We maximize insights, we spark creativity, and we leverage technology to inspire brand loyalty and drive reoccurring revenue. We are the heart of B2B.


What you are accountable for:

The Manager, Omnichannel is accountable for managing omnichannel strategy, optimization and execution across all programmatic and direct partners and in-house platforms and works to ensure the highest level of quality work, strategic thinking, and collaboration with both internal and external partners for a select group of accounts. Working in close collaboration with media activation and omnichannel leads, you will manage all aspects of the campaign life cycle as it pertains to omnichannel including ownership of the day-to-day across active campaigns.

In addition, the Manager, Omnichannel will support agency education on the capabilities within these platforms through ongoing meeting facilitation, note taking, and POV creation.

What you are responsible for:

Internal

  • Holistic ownership of client accounts for channel, including strategy, planning, budgeting, and reporting
  • Help develop and pitch innovative strategies and meaningful insights for campaigns for both new and existing clients
  • Provide strategic and executional support to team members on a variety of clients with different complexities and backgrounds
  • Manage and maintain active media plans within media planning platform, ensuring integrity of plans at all times for select group of accounts including budget input management in multiple platforms
  • Troubleshoot issues/concerns and work with online partners to resolve as needed
  • Proactively communicate with client and internal teams; prepare call agendas, and follow up with call recaps
  • Research, test, and evaluate new data providers, DSP’s and other partners
  • Perform in-platform maintenance and optimizations
  • Own regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery, along with any recommendations on strategic test opportunities
  • Analyze reports within native platforms, excel or Datorama and recommend optimizations for improving campaign performance.
  • Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
  • Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
  • Help educate the agency on the capabilities within programmatic platforms through ongoing meeting facilitation, note taking, and POV creation
  • Exhibit the ability to anticipate and solve problems

 

 Customers

  • Ability to support onboarding of new clients in close collaboration with all internal teams throughout the onboarding process
  • Translate marketing goals and brand positioning into viable media communication strategies and ideas across omnichannel landscape
  • Discover and deliver new test opportunities and ‘firsts’ to drive innovative solutions to executing omnichannel campaigns based on specific client business issues and challenges
  • Work closely with account and media leads to ensure strong senior client relationships on select group of accounts

Market Knowledge

  • Stay abreast of platform improvements and new offerings in the omnichannel space
  • Core understanding and knowledge across digital media landscape and where omnichannel intersects
  • Participate and contribute to agency thought leadership initiative, as applicable
  • Communicate with partners on latest and greatest ad tech in the industry

Management Responsibilities

  • Manage vendor relationships and cultivate partnerships that will facilitate account growth and performance
  • Ensure process and activation best practices are used across omnichannel team
  • Mentors Coordinator and Associate level team members regarding omnichannel best practices and internal processes
  • Support internal training and development initiatives specific to social media best practices and internal processes

What you’ll bring [knowledge, skills, and/or experience]: Knowledge

  • Agency knowledge
  • B2B Marketing – Client Knowledge
  • B2B Marketing – Industry
  • B2B Marketing – Media Activation
  • B2B Marketing – Media Planning
  • B2B Marketing – Vendor landscape

Skills

  • Active listening
  • Ad platforms: The Trade Desk / DV360
  • Analytics platforms: Google Analytics, Adobe Analytics
  • Challenge mediocrity
  • Commercially astute
  • Eye for detail
  • Organized
  • Other platforms: Asana, Nexelus
  • People management
  • Presentation skills
  • Prioritizing
  • Problem-solving
  • Programmatic campaigns: set up and execution
  • Solutions oriented
  • Stakeholder management
  • Strategic thinking
  • Storytelling
  • Upwards management

Experience

  • 3+ years experience in a digital marketing environment, agency and/or client experience
  • 3+ years experience with programmatic platforms

About Trilliad 

Trilliad, a market-leading Growth Services Provider (GSP), solves challenges and drives results for Growth Leaders across Sales, Marketing and Customer Success. Trilliad’s full-service solutions deliver competitive advantage for the brands it works with by optimizing their sales and marketing strategies, processes, skills, and technology. Trilliad drives efficiency and predictability at the intersection of Sales, Marketing, and Customer Success to increase seller productivity, lower cost per lead, decrease cost per sale, accelerate time to close, and drive customer lifetime value.  

At Trilliad, culture is our backbone. It shapes how we think, behave, and treat one another, and it defines how our clients, partners, and communities experience us. Every company has a culture, and at Trilliad, we make ours intentional—anchored in our Leadership Principles. These principles guide every decision and interaction: putting the company first, obsessing over growth, remembering that business is personal, and ensuring strategy turns into execution. We succeed by being one team, striving for greatness, speaking the truth, and holding ourselves accountable. We lighten up with humor, stay patient and disciplined, run towards problems, celebrate results, and never accept confusion as an option. This is the culture you step into at Trilliad—purposeful, lived, and continually developed. 


The Trilliad Agreement 

If you want to be part of building a truly great growth company—and if you want to help cultivate a culture that is differentiated and that creates value for customers and colleagues alike—then you might be a fit for Trilliad.  

Accepting that invitation means more than bringing your skills, knowledge, and experience to bear in your role. It also means working in alignment with our Leadership Principles, which guide how we show-up for each other, our customers, and the work. Because at Trilliad, how we do things matters just as much as what we do. 

When you show up in this way—bringing your best and living our Leadership Principles—you can expect Trilliad to uphold its side of The Trilliad Agreement: a workplace in which we grow, connect, and thrive. 

A workplace where we grow: 

  • You’ll stretch your skills and shape your career through work that pushes boundaries and raises the bar. 
  • You’ll have access to world-class training and development. 
  • You’ll have the clarity and tools to deliver results that matter. 

A workplace where we connect: 

  • You’ll be guided by leaders who are worth following. 
  • You’ll build relationships that go beyond the job. 
  • You’ll be invited to offer thoughtful feedback, and when you do your voice will be heard. 

 A workplace where we thrive: 

  • Great results will be recognized and celebrated. 
  • You’ll work in an environment with teammates who have your back. 
  • You’ll receive competitive pay and benefits that recognize your impact and support you inside and outside of work. 

 


 

Skills Required

  • 3+ years experience in a digital marketing environment (agency and/or client)
  • 3+ years experience with programmatic platforms
  • Experience with ad platforms The Trade Desk and/or DV360
  • Experience with analytics platforms Google Analytics and/or Adobe Analytics
  • Proven ability to set up and execute programmatic campaigns
  • Experience managing media plans, budgeting, pacing and reporting (including use of Datorama or Excel)
  • Knowledge of GDPR compliance and ability to ensure tactics/vendors comply
  • Vendor relationship management and partner collaboration experience
  • Experience mentoring or managing Coordinator/Associate level team members
  • Familiarity with project/tools such as Asana and Nexelus
  • Strong communication, presentation, stakeholder management and problem-solving skills
  • B2B marketing and agency media activation/planning knowledge
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The Company
HQ: Emeryville, CA
167 Employees
Year Founded: 1996

What We Do

Just Global is an integrated marketing agency built to service the world’s most impactful brands at a time of global digital transformation. Media, insights and creative services work together to create data-driven business outcomes for brands by delivering the right stories, within the right experiences at the right times. With a workforce distributed across North America, Europe and Asia Pacific, Just Global provides the world’s leading global companies with a frictionless service experience that creates richer connections between brands and their customers. The independent agency transforms ‘marketing as usual' by activating relationships with people in wildly inventive and genuinely authentic ways.

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