Manager, NA Digital Marketing

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.

If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!

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Who You Are:

The Manager, Digital Marketing is responsible for supporting Michael Kors’ North America performance marketing program. You possess channel expertise and execution in Affiliate Marketing, Paid Social, Programmatic Display and Performance Influencer through day-to-day tactical execution of best practices and optimization to drive business growth. You will collaborate with cross-functional teams to execute customer-centric initiatives that enhance acquisition, conversion and retention.  This role will support the Digital Marketing Director in maximizing ROAS and driving innovation. Teamwork, time management, strong communication skills, and attention to detail are critical aspects of this position’s responsibilities.

What You’ll Do:

• Manage the day-to-day workflow of the Paid Social, Affiliate, Display and Performance Influencer programs, which includes key relationship building with agency partners and other broader teams
• Ensure executions are strategic, effective, and properly measured, driving qualified traffic at an optimized ROAS; optimize and structure channels with the latest best practices and continuously test new strategies and tactics
• Adopt a test & learn approach, leveraging insights and data to provide rationale and results
• Streamline reporting received from agencies and internal sources (such as Adobe Analytics) to compile a broader picture of performance
• Make effective decisions based on analyzing data, utilizing insights to reach business goals
• Work closely with Digital Commerce, Merchandising and CRM to develop and deploy product-first & audience-driven marketing strategies that are cohesive with the brand’s initiatives
• Oversee the relationship with Creative to ensure best-in-class ad units and copy are being utilized to maximize performance through effective and insightful direction & feedback; understand each channel’s unique requirements and best practices
• Partner with Brand teams (Brand Advertising & Brand Social) to plan, execute and analyze full-funnel campaigns
• Oversee and mentor direct reports, developing thoughtful career guidance and growth opportunities  

You’ll Need to Have:

• 5+ years of digital marketing experience for a brand with a heavy focus on paid social & affiliate; strong performance (ROAS-focused) marketing experience required
• Effective time-management and project management skills
• Ability to prioritize responsibilities in line with business objectives – must be able to quickly adapt to changing projects and priorities
• Analytical skills, with the ability to build reports and summarize data in meaningful way to address the goals of the business
• Excellent attention to detail and quality assurance capabilities
• Direct experience with analytics tools including Adobe Analytics/Omniture or Google Analytics
• Experience managing a team

We’d Like to See:

• Team-player with excellent relationship-building – expect to liaise with multiple departments on a daily basis
• Ability to work in a fast-paced, “self-starter” environment
• Strong oral and written communication skills, strong interpersonal skills

MK Perks:

• Generous PTO & Holiday Schedule
• Summer Fridays
• Internal mobility across Versace, Jimmy Choo, and Michael Kors
• Cross-brand Discount
• Exclusive Employee Sales
• Fav 5 Cards (MK Discount for friends and family)
• 401k Match
• Paid Parental Leave
• Thrive Wellness Program (seasonal in-office massages and more!)
• Commuter Benefits
• Gym Discounts

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At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V

At Capri Holdings Limited, our commitment to inclusivity and accessibility begins with the candidate experience. If you require a reasonable accommodation for the interview or application process, please contact our Diversity and Inclusion team at [email protected].

In compliance with certain Pay Transparency laws, employers are required to disclose a salary range.  The salary for this position will vary based on role requirements, skill set and years of experience.

Compensation Range: 

$90,000.00-$125,000.00