2K’s Cat Daddy studio, based in Kirkland, Washington, was started 25+ years ago by industry veterans and is now a wholly owned subsidiary of Take-Two Interactive within the 2K Label. The studio is a fun, dedicated family of incredibly hardworking game developers. We have shipped games on almost every genre and platform, with a current focus on mobile games.
What We Need:
We are looking for a passionate and self-motivated Mobile User Acquisition Manager to join our Mobile Marketing Team. Reporting to the Senior Manager, Mobile User Acquisition, this role will work with a number of stakeholders to grow our existing mobile games as well as supporting future titles. This position will emphasize game-specific audience, creative, and optimization strategies. You will be responsible for the execution of these strategies as well as sharing the findings and next steps to cross-functional teams.
The role is inherently collaborative. Key departments that the role will interact with are: Product PMM, Creative, and Analytics teams. The role requires clear communication of complex strategies in a visual and accessible manner. This requires you to work onsite in the Cat Daddy studio location in Kirkland, WA.
What You Will Do:
- Development and implementation of world-class new user acquisition and retargeting strategies.
- Build, run, monitor, test and optimize campaigns (e.g. social, search, DSP, etc) to increase performance.
- Be proficient in current and future mobile advertising trends, including proactively introducing new advertising channels, purposefully testing new optimization methods, advocating for new ad formats and having a growth hack mentality.
- Take ownership of creative testing from concept to completion. Drive performance marketing creative strategy, establish A/B testing framework.
- Monitor & measure creative performance to evaluate how UA optimizations and changes influence results.
- Identify areas of improvement by analyzing performance, convert data into actionable insights.
- Test and define a strategy for channel-specific creatives.
- Proactively introduce new technology for automation and operational efficiency.
- Cultivate business relationships with ad partners and unlock alpha/beta testing opportunities.
You have an analytical mind with an ability to distill complex projects into actionable items. Clarity of thought is a requirement. You should have a comprehensive view of the entire user journey and the impact of interventions at various stages. You should be a creative problem solver and self-starter with passion and enthusiasm for consistently getting results.
- Proven experience in mobile user acquisition.
- Consistent record of successfully managing and scaling UA, retargeting and creative strategies.
- Strong problem solver who thinks strategically. Able to breakdown and prioritize problems, assess opportunity areas, develop big ideas and priorities, and mobilize teams and resources to move the business forward.
- Deep understanding on funnel and conversion metrics. Requires experience working in a metrics-based environment.
- Experience in data collection, analysis and reporting from multiple sources.
- Understanding of UA and creative dashboards from different platforms.
- Proven experience building processes and exit targets for creative testing at high velocity (~50 new creatives per month).
- Advanced Microsoft Excel or Google Spreadsheet skills
- A passion for games is a bonus!
At Cat Daddy, we believe diversity of experience is fundamental to crafting accessible and fun gaming experiences for *all* of our players. We encourage everyone to consider being a part of our team.
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
The pay range for this position in Washington at the start of employment is expected to be between $100,200 and $148,320 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.
Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.
Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses
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Skills Required
- Proven experience in mobile user acquisition
- Experience managing and scaling user acquisition and retargeting strategies
- Strong problem-solving skills with strategic thinking
- Experience in data collection and analysis
- Advanced Microsoft Excel or Google Spreadsheet skills
2K Compensation & Benefits Highlights
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Retirement Support — A 401(k) with company match and an Employee Stock Purchase Plan are consistently highlighted across official materials. Feedback suggests these programs are well‑regarded and contribute meaningfully to total rewards.
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Leave & Time Off Breadth — Paid holidays, generous PTO, sick time, volunteer time, and a company‑wide end‑of‑year break are commonly described, with parental and compassionate leave also included. Feedback suggests time‑off breadth supports work‑life balance.
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Wellbeing & Lifestyle Benefits — Wellness resources (mental‑health tools, fitness reimbursements, onsite amenities) pair with day‑to‑day perks like catered meals, snacks, commuter benefits, and access to company games. Feedback suggests these lifestyle benefits enhance the overall package.
2K Insights
What We Do
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment. Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, 2K PGA, Battleborn, BioShock, Borderlands, The Quarry, The Darkness, Mafia, Sid Meier’s Civilization, Marvel’s Midnight Suns, WWE 2K, and XCOM. At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!
Why Work With Us
We pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We push ourselves creatively to do the best work of our careers. We’re direct, open, and you’ll probably meet some new best friends – along with their dogs – sitting nearby. In short, it’s kinda awesome.
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Employees engage in a combination of remote and on-site work.
We are a blend of onsite, hybrid, and remote roles. Please refer to individual job descriptions for more details on location.
