Manager - Media Monetization (Other Income)

Media Monetization Strategy and Planning

• Initiate and develop comprehensive media monetization strategy to maximize revenue across all media channels and to align with the organization's business objectives.
• Identify revenue opportunities, trends, and emerging technologies in the media landscape.
• Collaborate with brands and agencies on utilizing Makro retail media networks to ensure client’s sustainable growth.
• Work closely with commercial teams to upsell trade suppliers and identify cross-selling opportunities.
• Develop and execute sales plans that drive revenue growth for each supplier, setting and achieving measurable targets on a monthly, quarterly, and annual basis.

Business Development and Operation 

• Ensure sales increase opportunities and maximize revenue by finding potential new customers and new business opportunities.
• Collaborate with internal teams to ensure smooth execution of media campaigns.
• Ensure accurate specifications and on-time delivery of all media placements.
• Collaborate with marketing communication teams to create and implement engaging content for digital screens.
• Partner with external vendors to design and create new media placement to expand sales opportunities
• Maximize the effectiveness and efficiency of media inventory both in-store and online.

Data and Reporting

• Conduct full analysis of marketing and media data to support sales uplift, including in-store and online sales, campaign performance analysis, and category sales data.
• Prepare and present sales performance reports for C-level management including monthly, yearly, and long-term number planning.

• Bachelor’s degree in business administration, marketing, or related field.
• 5 years of experience in marketing or media. Background in retail business is a plus
• Strong understanding of the media landscape and digital advertising.
• Excellent communication and presentation skills. Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Proficient in Microsoft Office Suite and data analysis tools. 
• Experience in advertising media, ad operations or sales
• Excellent verbal & written communication, with negotiation skills.
• Ability to understand all phases of sales development, from prospecting to proposal development, negotiation and closing deals and account management