Evaluate marketing effectiveness by interpreting Marketing Mix Model (MMM), Experiments, Attribution and other methodologies, delivering insights that quantify impact and guide long‑term investment decisions.
Partner with external vendors, agencies, and internal teams to contribute to model testing and calibration, reviewing validation, diagnostics, and back‑testing to ensure the MMM remains accurate, stable, and aligned with business realities.
Compile and analyze complex datasets from web analytics tools, media platforms, and internal systems to support ongoing performance evaluation, model inputs, and insight generation.
Drive day‑to‑day marketing analytics; coordinating data pipelines, supporting analytics processes, interpreting findings, and ensuring timely insight delivery and stakeholder alignment.
Design data‑driven solutions by partnering with stakeholders to clarify business needs and collaborating with the Marketing Effectiveness team on analytical approaches, scenario planning, and incrementality frameworks and translate analytical outputs into compelling narratives.
Support executive engagement by preparing materials and synthesizing analytical findings into clear, actionable recommendations for senior leadership
Subject Matter Expertise. You bring 4–7 years of analytics experience, with a strong foundation in data analysis, interpretation, and insight generation.
MMM & Time‑Series Fluent. You have hands‑on experience with Marketing Mix Modeling and similar time‑series approaches and can turn complex outputs into clear, actionable insights.
Paid Media‑Savvy. You understand paid media performance, ideally with experience in Programmatic and/or Paid Social, plus familiarity with Search, Affiliate, or Video.
Technically Strong. You’re proficient in SQL (required), comfortable working with large datasets, and a power user of Excel. Expertise with R or Python is a plus.
Web Analytics Knowledgeable. You understand web analytics fundamentals and tools like Adobe Analytics.
Clear Communicator. You excel at simplifying complexity, crafting compelling narratives, and presenting insights to both technical and non‑technical audiences.
Detail‑Oriented & Strategic. You can dive into data quality and models while keeping sight of broader business objectives.
Collaborative Influencer. You work well across teams, build strong relationships, and can influence stakeholders at all levels in a highly matrixed environment.
Strong prioritization and stakeholder management. You can balance competing requests, set expectations, and guide teams toward the highest‑impact analytical work.
Adaptable & Resilient. You manage multiple priorities with ease, stay grounded amid ambiguity, and thrive in fast‑moving environments.
Curious & Growth‑Minded. You’re eager to learn, open to feedback, and motivated to continuously improve analytical approaches and processes.
Skills Required
- 4-7 years of analytics experience
- Hands-on experience with Marketing Mix Modeling and time-series approaches
- Proficiency in SQL
- Power user of Excel
- Experience with paid media (Programmatic and/or Paid Social)
- Knowledge of web analytics tools (e.g., Adobe Analytics)
- Experience coordinating data pipelines and complex datasets
- Experience partnering with external vendors/agencies on model validation and back-testing
- Strong communication and executive-level presentation skills
- Experience with R or Python
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
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