The Role
Develop marketing mix models, attribution analyses, forecasts, simulations, dashboards, and optimization frameworks to measure media effectiveness and improve marketing investment decisions. Prepare and validate data, automate reporting workflows, identify business drivers, and translate analytical findings into actionable recommendations. Collaborate with clients and internal media, strategy, and data teams, presenting insights to stakeholders and supporting budget allocation and scenario planning.
Summary Generated by Built In
We are looking for a highly analytical and data-driven professional to join our Media Effectiveness team. The role will focus on measuring marketing performance, generating actionable business insights, and supporting clients in optimizing marketing investments through advanced analytics techniques such as Market Mix Modelling (MMM), attribution, forecasting, and budget optimization.
The ideal candidate should possess strong analytical capabilities, experience working with large datasets, and an interest in solving complex business problems using statistical and machine learning techniques.
The ideal candidate should possess strong analytical capabilities, experience working with large datasets, and an interest in solving complex business problems using statistical and machine learning techniques.
Job Description:
Key ResponsibilitiesMarketing Effectiveness & Measurement- Develop and maintain Market Mix Models (MMM) to quantify the impact of marketing activities on business outcomes.
- Analyze media performance across online and offline channels and identify optimization opportunities.
- Support budget allocation and scenario planning exercises using response curves and optimization frameworks.
- Measure incremental impact of marketing investments and provide actionable recommendations.
- Perform exploratory data analysis and statistical modeling to uncover key business drivers.
- Translate analytical findings into clear business recommendations for internal and external stakeholders.
- Build forecasting and simulation models to support strategic planning.
- Develop dashboards, reports, and presentations for client reviews and leadership discussions.
- Collaborate with client teams to understand business objectives and measurement requirements.
- Present analytical outputs and recommendations to stakeholders in a concise and impactful manner.
- Work closely with media, strategy, and data teams to ensure accurate interpretation of insights.
- Validate and prepare datasets from multiple sources.
- Automate recurring analytical processes and reporting workflows where applicable.
- Ensure data quality, consistency, and documentation of methodologies.
- Bachelor's or Master's degree in Statistics, Economics, Mathematics, Engineering, Data Science, Business Analytics, or a related field.
- 2–5 years of experience in Marketing Analytics, Media Measurement, Business Analytics, Data Science, or a related domain.
- Strong understanding of statistical techniques, regression modeling, and data analysis.
- Proficiency in Python, SQL, and Excel.
- Experience with data visualization and reporting tools such as Power BI, Tableau, or Looker Studio.
- Strong communication and presentation skills.
- Experience in Market Mix Modelling (MMM), Marketing Measurement, or Media Analytics.
- Familiarity with Bayesian modeling frameworks such as Meridian or Robyn.
- Understanding of marketing channels, media planning, and consumer behavior.
- Exposure to machine learning and forecasting techniques.
- Problem-solving and critical thinking
- Business storytelling and insight generation
- Stakeholder management
- Attention to detail
- Ability to work in a fast-paced consulting environment
- Delivering high-quality analytical solutions that influence marketing investment decisions.
- Driving measurable improvements in marketing ROI and business outcomes.
- Building trusted relationships with clients through insightful, data-backed recommendations.
Location:
India - Haryana - Gurugram - WOCO 1 - Level 4Brand:
Dentsu XTime Type:
Full timeContract Type:
PermanentSkills Required
- Bachelor's or Master's degree in Statistics, Economics, Mathematics, Engineering, Data Science, Business Analytics, or a related field
- 2-5 years of experience in Marketing Analytics, Media Measurement, Business Analytics, Data Science, or a related domain
- Strong understanding of statistical techniques, regression modeling, and data analysis
- Proficiency in Python, SQL, and Excel
- Experience with data visualization and reporting tools such as Power BI, Tableau, or Looker Studio
- Strong communication and presentation skills
- Experience in Market Mix Modelling, Marketing Measurement, or Media Analytics
- Familiarity with Bayesian modeling frameworks such as Meridian or Robyn
- Understanding of marketing channels, media planning, and consumer behavior
- Exposure to machine learning and forecasting techniques
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The Company
What We Do
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
