Manager Martech Solutions

Job Description Summary

An SFMC campaign Operations Manager is responsible utilizing MarTech platforms such as SFDC and SFMC to maximize the efficient use of existing infrastructure and drive successful campaign operations. Expertise in data analytics, consulting, and the SFMC platform will enable to advise brand teams on designing personalized omnichannel customer journeys and achieving campaign objectives. Execute marketing automation campaigns, leverage analytical modules within MarTech platforms, evaluate evolving analytical solutions, and support various initiatives to enhance the MarTech practice.

Job Description

Location: Hyderabad #Hybrid 

Key Responsibilities:

• Utilize MarTech platforms (such as SFMC and SFDC) to enable business outcomes and maximize the efficient use of existing platform infrastructure for campaign operations.
• Advise brand teams on designing personalized omnichannel customer journeys, including customer segmentation, triggers, content, and cadence, using data analytics and consulting skills. Partner with brand teams in goal setting of each campaign.
• Use Marketing Cloud Personalization and other relevant platforms to achieve campaign objectives.
• Execute marketing automation campaigns by creating and managing workflows within Automation Studio, including email sends, audience segmentation, and decision splits.
• Utilize Data Cloud (CDP) and MCI (Dataroma) to analyze and leverage customer data for campaign targeting and personalization.
• Design and implement complex data models within SFMC to support advanced segmentation, personalization, and reporting needs.
• Possess fair understanding and provide guidance on leveraging SFMC's integrations with other systems to ensure seamless data flow and synchronization, working closely with IT and data teams.
• Collaborate with brand teams and provide recommendations on coding and customizing campaign creatives, including email templates, landing pages, and preference centers, and collaborate with Creative teams to develop content build using HTML, CSS, and React.js etc.
• Utilize SFMC modules like Journey Builder and Automation Studio for building and executing omnichannel campaigns, incorporating various channels such as email, SMS, push notifications, and social media.
• Leverage AMPScript to create dynamic content and complex personalization of customer communications within campaigns.
• Stay updated with new SFMC features, releases, and industry trends related to campaign operations and leverage them to enhance campaign performance.
• Support MarTech business-building initiatives, including knowledge sharing, on-boarding, training support, assisting team leads in business-related tasks/activities, and building process documentation and knowledge repositories.

Essential Requirements

• BTech / master’s in technology or master’s in business administration
• Overall 7+ years of experience in Campaign Operations, marketing automation, and Salesforce Marketing Cloud (SFMC).
• Proficiency in utilizing MarTech platforms such as Salesforce CRM (SFDC) and SFMC for campaign operations.
• Hands-on experience SFMC modules, including Journey Builder, Automation Studio, and Email Studio, Mobile and Web studios, Social Studio. Preferred if any one of Marketing Automation Platforms with Basic Certifications (SFDC Admin, SFMC Email Specialist, SFMC Admin, VEEVA, Marketo, Adobe Experience Manager, Social)
• Hands-on experience with Data Cloud (CDP), MCP (Marketing cloud Personalization) MCI (Dataroma) for advanced campaign targeting and personalization.
• Experience coding campaign creatives, including email templates, landing pages, and preference centers, using HTML, CSS, and React.js.
• Proficiency in AMPScript for dynamic content and personalization within campaigns.
• Strong analytical skills and ability to monitor campaign performance, conduct A/B testing, and implement optimizations.
• Excellent communication and collaboration skills to work cross-functionally and support MarTech initiatives.

Desired Requirements

• Familiarity with process set-up, quality critical metrics and operational issues / management 
• Understanding of Data platforms and its interface with MarTech platforms including future evolutions in Data landscapes.
• Good understanding of pharmaceutical commercial data landscape and commercial processes.

Why Consider Novartis?
Our purpose is to reimagine medicine to improve and extend people’s lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here: https://www.novartis.com/about/strategy/people-and-culture 
You’ll receive: You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook. https://www.novartis.com/careers/benefits-rewards 

Commitment to Diversity and Inclusion: 
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve. Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network 

Skills Desired

Agility, Analytical Thinking, Brand Awareness, Building Construction, Business Analytics, Cross-Functional Collaboration, Digital Marketing, Marketing Strategy, Media Campaigns, Sales, Stakeholder Engagement, Stakeholder Management, Strategic Marketing, Waterfall Project Management