Company :Highmark HealthJob Description :
Job Description
JOB SUMMARY
This role within the marketing & experience department will be at the forefront of blending technology, process, and people to scale our marketing efforts and foster a collaborative and inclusive culture. With a strong emphasis on technology, the role demands a high-energy and highly accountable individual who can advance our MarTech stack in collaboration with other key stakeholder departments. This includes leveraging cutting-edge customer experience platforms, implementing robust data management solutions, and optimizing marketing automation tools to drive personalized, data-driven campaigns across multiple channels. The ideal candidate will be adept at harnessing these technologies to enhance customer engagement, streamline marketing processes, and deliver measurable business outcomes. This role will report directly to the Director of MarTech and Operations and lead day-to-day optimization, automation and outsourcing of operational processes across the department. This role will be responsible for managing our MarTech ecosystem, including management and delivery of agreed upon road maps and platform integrations to meet current and future needs. The incumbent will play a key role with IT product managers and product owners planning in facilitating budget and resource requests and follow through.
ESSENTIAL RESPONSIBILITIES
Technology: Lead the advancement and maturity of the marketing technology stack, with a particular emphasis on, customer experience platforms, data management solutions, and AI integration. Ensure these technologies support current and future marketing strategies, campaign needs, and seamlessly integrate with other corporate systems. Manage the implementation of marketing technology roadmaps and ongoing platform support, including feature/function enrichment to meet the evolving needs of our customers and internal stakeholders. Serve as the primary point of contact and owner for day-to-day vendor relationships, collaborating with cross-functional areas such as customer relationship management, digital, research, media, in-house agency leaders, IT, data analytics, compliance, and procurement to ensure a harmonious MarTech ecosystem.
Process: Oversee the development and implementation of marketing operational strategies and plans. Support budgeting, forecasting, and resource allocation processes for the marketing department, ensuring optimal utilization of funds and technology. Actively participate in department and company-wide engagement meetings, constantly seeking improvement and efficiency through marketing automation solutions and data-centric processes. People: Develop training and change management programs and services for marketing and experience team members to maximize adoption and ongoing usage of selected MarTech tools and process. Act as an important listening engine and feedback loop for barriers preventing adoption and provide insights to create roadmaps for iterative improvement, ensuring the team can operate efficiently and effectively.
Enterprise Alignment: Actively participate in cross-functional teams, representing marketing in broader corporate prioritization, operations, and technology discussions. Champion the importance of customer experience, data management, and marketing automation in these forums, ensuring that marketing technology initiatives align with overall business objectives.
Other duties as assigned or requested
EXPERIENCE
Required
- Experience with customer experience platforms and marketing automation solutions, (e.g., Salesforce Data Cloud, Marketing Cloud, Marketing Cloud Intelligence, Adobe Experience Manager, and Workfront).
- Deep understanding of customer data platforms (CDPs), customer relationship management (CRMs), and data management platforms (DMPs), with a focus on unifying customer data and creating actionable insights for improved customer experiences.
- Expertise in data architecture design, including data lakes and warehouses, with a strong grasp of ETL processes and tools.
- Experience in integrating various MarTech solutions (e.g., CRM, ERP, CDP) and middleware platforms (e.g., Mulesoft, Apache) to create a cohesive ecosystem that enables seamless data flow and synchronized customer experiences across touchpoints.
- Strong background in business and operational process optimization within a marketing context, with an emphasis on leveraging marketing automation to streamline workflows and improve efficiency.
Preferred
- Proven experience in using technology and AI in a marketing context
SKILLS
- Exceptional verbal, written, and interpersonal communication skills, with a focus on influence and emotional intelligence.
- Strong technical acumen, especially in marketing operations technology, customer relationship management solutions, digital marketing, and AI applications.
- Excellent strategic thinking, problem-solving, and analytical skills with a data-driven approach to work
- Ability to collaborate and work cross-functionally
- Proficiency in project planning, goal setting, budget management, and performance metrics.
- Ability to drive continuous improvement and innovation within the department.
- Ability to represent marketing interests in wider corporate strategy and planning discussions.
- Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms.
- Ability to effectively drive change management and communicate product capabilities and benefits with internal business partners
EDUCATION
Required
- Bachelor's degree in marketing, business administration, technology management, management information systems or related field
- OR Relevant experience and/or education as determined by the company in lieu of bachelor's degree
Preferred
- Master's degree in marketing, business administration, technology management, or related field
LICENSES or CERTIFICATIONS
Required: None
Preferred
- Salesforce Marketing Cloud
- Technology management certification
- Human centered design and design thinking certifications
- Project management certification
Language (Other than English): None
Travel Requirement: 0% - 25%
PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS
Position Type: Office- or Remote-based
Teaches / trains others: Occasionally
Travel from the office to various work sites or from site-to-site: Rarely
Works primarily out-of-the office selling products/services sales employees: Occasionally
Physical work site required: Occasionally
Lifting: up to 10 pounds: Occasionally
Lifting: 10 to 25 pounds: Occasionally
Lifting: 25 to 50 pounds: Rarely
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.
Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Pay Range Minimum:
$78,900.00
Pay Range Maximum:
$146,000.00
Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.
EEO is The Law
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What We Do
Highmark Health, a Pittsburgh, PA based enterprise that employs more than 40,000 people who serve millions of Americans across the country, is the second largest integrated health care delivery and financing network in the nation based on revenue. Highmark Health is the parent company of Highmark Inc., Allegheny Health Network, and HM Health Solutions. Highmark Inc. and its subsidiaries and affiliates provide health insurance to nearly 5 million members in Pennsylvania, West Virginia and Delaware as well as dental insurance, vision care and related health products through a national network of diversified businesses that include United Concordia Companies, HM Insurance Group, and Visionworks. Allegheny Health Network is the parent company of an integrated delivery network that includes eight hospitals, more than 2,800 affiliated physicians, ambulatory surgery centers, an employed physician organization, home and community-based health services, a research institute, a group purchasing organization, and health and wellness pavilions in western Pennsylvania. HM Health Solutions focuses on meeting the information technology platform and other business needs of the Highmark Health enterprise as well as unaffiliated health insurance plans by providing proven business processes, expert knowledge and integrated cloud-based platforms.
A national blended health organization, Highmark Health and our leading businesses support millions of customers with products, services and solutions closely aligned to our mission of creating remarkable health experiences, freeing people to be their best.
Headquartered in Pittsburgh, we're regionally focused in Pennsylvania, Delaware, West Virginia and New York, with customers in all 50 states and the District of Columbia.
We passionately serve individual consumers and fellow businesses alike. Our companies cover a diversified spectrum of essential health-related needs, including health insurance, health care delivery, population health management, dental solutions, reinsurance solutions, and innovative technology solutions.
We’re also proud to carry forth an important legacy of compassionate care and philanthropy that began more than 170 years ago. This tradition of giving back, reinvesting and ensuring that our communities remain strong and healthy is deeply embedded in our culture, informing our decisions every day.
