Marketing Operations Ecosystem Analytics-Vice President

Posted 5 Days Ago
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Philadelphia, PA
Hybrid
Senior level
Financial Services
We’re one of the world’s biggest technology-driven companies
The Role
The Marketing Operations Ecosystem Analytics Vice President leads the synthesis of marketing performance data, develops executive-level insights and dashboards, manages campaign governance, and implements training and data governance processes in a high-visibility role within the organization.
Summary Generated by Built In

Job Description
We are growing a team in Performance Marketing that provides senior leadership across Consumer and Community Banking with operational data and actionable insights on the performance of their teams who deliver marketing campaigns to our customers. This is an exciting high-visibility role in Marketing allowing you to make an impact, be challenged and give you the opportunity to become an expert in the marketing ecosystem.
As a Marketing Operations Ecosystem Analytics Vice President on the Marketing Operations team, you will be responsible for synthesizing complex information and effectively communicating insights across all levels of management to resolve issues and drive business value. You will be responsible for working with stakeholders in the business, Product and Data & Analytics to document and categorize data leveraged across processes and measure Marketing Operations, while tying it all back to the end-to-end campaign lifecycle. You will need to influence leadership on decisions and strategies related to data structure, data governance, taxonomy and workflow solutions. You must have exceptional skills in strategic story-telling, critical thinking, communication, and project management.
Job Responsibilities:

  • Ensure all work requests are properly submitted, stored and disposition in backlogs and delivered in a timely manner
  • Become an expert in the current workflow platforms & tools, assess and document gaps, and capture business justification to ensure enhancements to measurement capabilities are properly prioritized
  • Lead and evolve campaign delivery governance meetings working with team leads to solicit dashboard enhancements that provide actionable insights
  • Build and implement training for managers to use Tableau dashboards and action feedback to make dashboards more efficient and useful
  • Work with Performance Marketing leadership to feed key insights back to LOBs so they can improve accuracy of campaign requirements
  • Develop executive-level presentations illustrating clear and actionable operational health insights while showcasing progress in building out our suite of operational health measurement capabilities
  • Automate dashboards so leaders have access to up-to-date information on how their campaigns are being executed and issues they need to be aware of around improving the performance of their marketing teams
  • Develop more junior team members to build their analytics and dash board skills
  • Develop and implement data pipelines, job automations, ETL, data wrangling and monitoring for the purposes of streamlined, standardized reporting of Marketing Operations
  • Develop and implement data quality assurance processes to effectively monitor, identify and troubleshoot data issues through a robust, documented, data governance program


Required qualifications, capabilities, and skills:

  • Bachelor's degree with 5+ years of experience in a business or quantitative discipline
  • Advanced experience with ETL tools to develop complex and comprehensive data pipeline solutions on big data platforms
  • Demonstrated ability in Data Governance Framework and analysis of datasets to measure data health and quality
  • Experience fetching data from Third Party APIs
  • Expertise in Business Intelligence tools (Tableau, Power BI, Python, SQL)
  • PC expertise, including fluency in Excel, PowerPoint, SharePoint
  • Ability to work under pressure and multi-task with excellent attention to detail
  • Demonstrated proficiency of project / program management, analytical, organizational and problem solving skills
  • Strong verbal and written communication skills and ability to create executive-level presentations coupled with solid interpersonal skills
  • Proven ability to work independently as well as within a cross-functional/matrixed environment


Preferred qualifications, capabilities and skills:

  • Alteryx


**Please note, we are back in the office in a hybrid model (3 days a week) we will not consider 100% remote or other locations if not listed on this requisition
About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.

Top Skills

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What the Team is Saying

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The Company
HQ: New York, NY
289,097 Employees
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Year Founded: 1799

What We Do

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $3.7 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands.

Technology fuels every aspect of our company and is at the heart of everything we do. With over 50,000 technologists globally and an annual tech spend of $12 billion, we are dedicated to improving the design, analytics, development, coding, testing and application programming that goes into creating high quality software and new products.

Learn more about technology at our firm, explore resources from our Distinguished Engineers, AI & ML researchers, and other experts; access the latest episode of our TechTrends podcast, and more at www.jpmorgan.com/technology. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com.

©2023 JPMorgan Chase & Co. All rights reserved. JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans.

Why Work With Us

Our technologists work on a diverse range of solutions that include strategic technology initiatives, big data, mobile, electronic payments, machine learning, cybersecurity, enterprise cloud development, and other state-of-the-art technologies.

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