SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.
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YOUR MISSIONSupport the end-to-end marketing strategy and execution for a key PUMA Football Footwear franchise, contributing to the development of seasonal marketing plans from sell-in through sell-through and helping ensure consistent global execution across consumer touchpoints
Partner with Product Creation and Design teams throughout the product development process to contribute to product positioning, design narratives, storytelling, and campaign direction, helping build a compelling and consumer-relevant franchise identity
Coordinate the development and delivery of integrated global footwear campaigns, working closely with Creative Services, external agencies, Social Media, PR, Commercial, Sports Marketing, and regional teams to develop impactful creative assets and support consistent execution across consumer touchpoints
Support the activation of the franchise's global athlete roster, collaborating with Sports Marketing and regional teams to enhance player visibility, identify storytelling opportunities, and contribute to campaign impact throughout the season
Contribute to marketing plans for global Football International Competitions, helping ensure franchise campaigns leverage key football moments across the calendar
Coordinate the seasonal footwear launch roadmap for the assigned franchise, supporting cross-functional alignment, planning, and communication across internal teams and markets
Monitor campaign performance, analyze results, and share insights to help optimize franchise marketing effectiveness and inform future campaign planning
Manage and coordinate seasonal marketing assets and sample requirements to support campaign development, athlete activations, and key business initiatives.
YOUR TALENT3-4 years of experience in Brand Marketing, Sports Marketing, Product Marketing, or Campaign Management, preferably within the sporting goods, fashion, or lifestyle industry
University degree in Marketing, Business Administration, Communications, Sports Management, or a related field
Experience supporting the development and execution of integrated global marketing campaigns, from strategy through market execution
Strong interest in product marketing, with the ability to translate product innovation and design into compelling consumer storytelling and brand campaigns
Strong project management skills, with the ability to manage multiple priorities, timelines, and stakeholders in a fast-paced environment
Experience working with external creative agencies and managing campaign development from briefing through final delivery
Knowledge of athlete marketing, sports partnerships, and integrated campaign execution across digital, retail, social, PR, and commercial channels is a plus
Passion for Football and a strong understanding of football culture, product innovation, and consumer trends
Excellent communication and presentation skills, with strong intercultural competence and the ability to build relationships across functions and regions
Highly organized, proactive, detail-oriented, and solution-driven, with the ability to work independently while collaborating effectively within a team
Fluent in English; additional languages are considered a plus
Willingness to travel internationally as required by the business.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
Skills Required
- 3-4 years experience in Brand, Sports, Product, or Campaign Marketing (preferably sporting goods, fashion, or lifestyle)
- University degree in Marketing, Business Administration, Communications, Sports Management, or related field
- Experience supporting development and execution of integrated global marketing campaigns from strategy through market execution
- Ability to translate product innovation and design into consumer storytelling and brand campaigns (product marketing interest)
- Strong project management skills; manage multiple priorities, timelines, and stakeholders in fast-paced environment
- Experience working with external creative agencies and managing campaign development from brief through final delivery
- Knowledge of athlete marketing, sports partnerships, and integrated campaign execution across digital, retail, social, PR, and commercial channels
- Passion for football and strong understanding of football culture, product innovation, and consumer trends
- Excellent communication and presentation skills with intercultural competence and cross-functional relationship building
- Highly organized, proactive, detail-oriented, and solution-driven; able to work independently and collaboratively
- Fluent in English
- Additional languages
- Willingness to travel internationally as required by the business
What We Do
At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities. PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
