Summary
Responsible for planning, development, direction, and management of all activities related to product development for assigned division's business. Determines the demand for new or enhanced products and services through market research and analysis. Responsible for the development of new/enhanced products from idea generation to implementation. Projects market potential and estimate market penetration. Tracks financial information on the performance of products.
May manage, direct, and/or develop any or all of the following in administration/support of product development for assigned division's business: manages the collection, analysis and preparation of reports for product market share; directs manages activities of staff engaged in supporting market research, product development, and market performance.
Strongly Preferred Skill Set: Self-motivated with strong attend to detail. Knowledge of electronic applications and their uses. Knowledge of marketing principles and techniques. Proven leadership skills. Proficiency in critical thinking. Prior health insurance industry experience preferred.
Description
Logistics:
This position is onsite full-time (40 hours/week, 8 hours/day) Monday – Friday and is located at 4101 Percival Road in Columbia, SC.
What You'll Do:
Manages staff and provides leadership. Ensures effective tasking/utilization of staff while developing their skills and abilities.
Identifies, evaluates and manages new business opportunities and marketing initiatives. Contributes to the development of marketing strategies, key messages and product positioning. Coordinates operational readiness and launch activities.
Defines and implements new processes and procedures to increase overall project execution efficiency.
Provides guidance, direction and support related to the use of data, analysis and research within marketing efforts.
May perform any or all of the following in manager role in support of product development for assigned division: ensures overall quality of division's or assigned section's Web sites; maintains proposal database; responds to RFPs/RFIs, ensuring that all responses are accurate and promotes the advantages of products/services; conducts qualitative or quantitative market research in order to monitor the competitor or industry.
To Qualify for This Position, You'll Need:
Required Education: Bachelor's
Degree Equivalency: 4 years job related work experience or Associate's and 2 years job related work experience (Equivalency not applicable for the Celerian Group. Bachelor's degree required)
Required Work Experience: 5 years marketing research/product development/E business fields. 1 year of the 5 years must have been in a supervisory or lead role or equivalent military experience in grade E4 or above.
Required Skills and Abilities:
Excellent verbal and written communication skills.
Strong organizational and project management skills.
Ability to lead and direct others.
Negotiation skills.
Demonstrated ability to negotiate vendor agreements.
Demonstrated ability to lead complex project management initiatives.
Demonstrated ability working with health care pricing methodologies and the ability to adapt payment methodologies to non-traditional products.
Ability to work independently with minimal supervision.
Knowledge of the healthcare industry and the marketplace.
Knowledge of multiple aspects of business including claim processing, reimbursement, benefit design, administrative and medical policies, marketing strategies and insurance regulations.
Required Software and Other Tools: Microsoft Office.
We Prefer You to Have:
Preferred Education: Bachelor's degree- Business, Management, Marketing, or related field.
Preferred Skills and Abilities:
Self-motivated with strong attend to detail.
Knowledge of electronic applications and their uses.
Knowledge of marketing principles and techniques.
Proven leadership skills.
Proficiency in critical thinking.
Prior health insurance industry experience preferred.
What Blue Can Do for You:
Our comprehensive benefits package includes:
401(k) retirement savings plan with company match.
Subsidized health plans and free vision coverage.
Life insurance.
Paid annual leave — the longer you work here, the more you earn.
Nine paid holidays.
On-site cafeterias and fitness centers in major locations.
Wellness programs and a healthy lifestyle premium discount.
Tuition assistance.
Service recognition.
What to Expect Next:
After submitting your application, our recruiting team members will review your resume to ensure you meet the qualifications. This may include a brief telephone interview or email communication with our recruiter to verify resume specifics and salary requirements.
Equal Employment Opportunity Statement
BlueCross BlueShield of South Carolina and our subsidiary companies maintain a continuing policy of nondiscrimination in employment to promote employment opportunities for persons regardless of age, race, color, national origin, sex, religion, veteran status, disability, weight, sexual orientation, gender identity, genetic information or any other legally protected status. Additionally, as a federal contractor, the company maintains affirmative action programs to promote employment opportunities for individuals with disabilities and protected veterans. It is our policy to provide equal opportunities in all phases of the employment process and to comply with applicable federal, state and local laws and regulations.
We are committed to working with and providing reasonable accommodations to individuals with disabilities, pregnant individuals, individuals with pregnancy-related conditions, and individuals needing accommodations for sincerely held religious beliefs, provided that those accommodations do not impose an undue hardship on the Company.
If you need special assistance or an accommodation while seeking employment, please email [email protected] or call 800-288-2227, ext. 47480 with the nature of your request. We will make a determination regarding your request for reasonable accommodation on a case-by-case basis.
We participate in E-Verify and comply with the Pay Transparency Nondiscrimination Provision. We are an Equal Opportunity Employer. Here's more information.
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What We Do
For more than six decades, BlueCross BlueShield of South Carolina has been part of the national landscape. Our roots are firmly embedded in the state. We are the largest insurance company in South Carolina. We are also the only one that has an A+ Superior A.M. Best rating. We are one of the nation's leading government contract administrators. We operate one of the most sophisticated data processing centers in the Southeast and have a diverse family of subsidiary companies.
Our full-time employees enjoy benefits like a 401(k) retirement savings plan with company match, subsidized health plans, free vision coverage, life insurance, paid annual leave and holidays, wellness programs and education assistance. If you are a full-time employee in the National Guard or reserves, we will cover the difference in your pay if you are called to active duty. BlueCross has a dedicated corporate culture of community support. Our employees are some of the most giving in the country. They support dozens of nonprofit organizations every year.
If you're ready to join a diverse company with secure, community roots and an innovative future, apply for a position now!
