Why PlayStation?
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.
Marketing Operations Manager
San Mateo, CA (Collab)
Role Summary:
The Manager, Marketing Operations (Global Focus) will report to the Director of Strategic Planning within the Global Marketing and Sales (GMSBO) division at PlayStation. This role will be responsible for driving operational excellence across global marketing initiatives, ensuring efficient processes, resource alignment, and adherence to strategic priorities. This role will partner closely with cross-functional teams, including Strategic Planning, Commercial Finance, and Corporate Planning, to deliver consistent and effective execution of marketing operations globally.
This is a global role with broad scope, supporting multiple product lines, including PS5 hardware, PS Plus, 1st party and 3rd party software, and the PlayStation Store. The successful candidate is a highly driven professional who has demonstrated experience partnering across organizations and thrives in a complex global matrix structure.
Key Responsibilities
- Refine and manage the end-to-end global marketing operations process, ensuring seamless integration with planning cycles (MRP, Annual Strategic Plan, Operating Plan, Quarterly Forecasts).
- Develop and document standard operating procedures to optimize global marketing workflows.
- Collaborate with stakeholders to identify areas of ambiguity in decision-making and provide solutions through RAPID-based role alignment and documentation.
- Develop templates and tools to collect, organize, and visually present product launch and campaign workflows and timelines, ensuring efficient tracking and communication of key milestones to stakeholders.
- Partner with the global marketing budget process, collaborating with Corporate Planning and Commercial Finance teams to communicate timelines as part of a holistic planning timeline, deliverables, and connection to strategic priorities.
- Provide input and recommend metrics to benchmark marketing allocations at the territory level.
- Commission analysis of global marketing performance metrics and key drivers to inform decision-making and prioritization.
- Support leadership by commissioning data-driven insights for quarterly forecasts and business reviews (e.g., PFBG MBR, Monthly Business Updates).
- Act as a key liaison between GMSBO and cross-functional teams, ensuring alignment on global marketing investments and strategies.
- Facilitate clear communication of strategic planning outputs and portfolio priorities to leadership and working teams.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- 7+ years of experience in marketing operations, strategic planning, or a related role, ideally in a global organization.
- Exceptional communication and stakeholder management skills.
- Proficiency in tools such as Excel, PowerPoint, and enterprise reporting platforms (e.g., Tableau, Power BI).
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At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Top Skills
What We Do
PlayStation has been at the forefront of interactive and digital entertainment since the debut of our first console in 1994. Our products delight millions across the world through incredible games, cutting edge experiences and access to many types of media.
This commitment to amazing our fans is at the core of who we are and one we share with Sony Corporation, internationally known as a leader in music, movies and consumer electronics.
We can only achieve this goal by welcoming talented people and empowering them to do their best work. From game developers to data scientists, software engineers to cybersecurity experts, marketing to accounting and finance professionals, we’re always looking for talented people who share a passion for creating and our commitment to delivering amazement.
