Marketing Operations Manager, Eloqua

Role Summary:

As the Marketing Operations Manager at Globality, you will manage the design, campaign operations and delivery, and optimization of our marketing automation ecosystem. This is a pivotal role that will build automations & workflows, implement AI solutions, ensure campaigns are executed smoothly & efficiently, and help clean up & maintain our database. This will be a highly cross-functional role, partnering closely with Demand Generation, Sales, GTM, Data, and RevOps teams to improve how we execute, manage and measure marketing performance.

What you will be doing:

• Manage Eloqua marketing automation system, executing the smooth running of our marketing campaigns.
• Design, implement, and optimize automated programs, lead scoring models, lead nurturing programs, and lifecycle frameworks across multiple prospect and customer segments.
• Partner closely with marketing campaign team to review and optimize campaign performance, acting as a subject matter expert in campaign performance.
• Support reporting and operational initiatives across marketing to drive performance improvements and process efficiencies, including the creation and management of cross-functional project plans.
• Support attribution strategy and enable successful operations of technologies that unlock marketing performance insights.
• Email Deliverability & Compliance: Monitor email deliverability and ensure stringent adherence to global data and email compliance regulations (e.g., GDPR, CCPA, CAN-SPAM).
• Oversee database management, including lead list imports, database maintenance, data hygiene, field updates, deliverability and compliance.
• Document operations processes and strategies, and enable the adoption of optimized processes across the business.
• Maintain pulse of key performance metrics and proactively flag marketing team when action is needed.

Please note this is a hybrid role based out of our Palo Alto office  and requires a minimum of 4 days in office.

 What we are looking for:

• Expertise with core marketing automation software, Eloqua strongly preferred, lead management tools , and Salesforce.
• 5+ years in Marketing Operations roles at high-growth, B2B SaaS companies.
• Deep understanding of the Sales and the marketing technology landscape.
• Ability to work autonomously as needed, as well as ability to collaborate effectively with Sales, Revenue Operations, Product and Finance teams to drive and influence pipeline and revenue growth.
• Ability to manage multiple projects in a fast-paced environment with great attention to detail.
• Bachelor's degree in marketing, business administration, or a related field.

The anticipated annual pay scale for this position is $90,000-$160,000. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Globality's total compensation package for employees. This information is provided per the California Equal Pay Act. We are an equal opportunity employer and a participant in the E-Verify program. We believe diversity makes teams better and that discrimination based on race, gender, or anything else is self-defeating.