Manager - Marketing Operations and Sales Enbalement

Posted 4 Days Ago
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Gurgaon, Gurugram, Haryana, IND
In-Office
Senior level
Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
The Role
Manage intake, prioritization, ticketing, workflow coordination, content libraries, taxonomy, document lifecycle, version control, and self-service resources for PBM and pharmacy sales enablement. Coordinate content delivery, maintain compliance and brand standards, educate users, support priority collateral creation, and improve reuse, quality, and efficiency across enablement operations.
Summary Generated by Built In
Requisition Number: 2386363
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:
  • Own intake coordination and request steerage for PBM and pharmacy sales enablement support
    • Manage the intake process for sales enablement requests across PBM and pharmacy growth teams, ensuring requests are captured clearly, routed appropriately, prioritized against business needs, and coordinated with the content creation team for timely execution
  • Maintain source-of-truth documentation on business priorities to guide intake decisions
    • Own and maintain documentation of PBM and pharmacy business leadership priorities, strategic growth areas, must-win opportunities, campaign priorities, and enablement focus areas to inform request steerage, prioritization, and resource allocation
  • Manage the ticketing queue and coordinate delivery with content creators
    • Oversee the ticketing queue for incoming sales enablement requests, monitor status and turnaround expectations, identify risks or bottlenecks, and coordinate closely with content creators to support timely, high-quality delivery of approved materials
  • Own and maintain digital slide and content libraries that enable sales self-service
    • Manage PBM and pharmacy sales enablement content libraries, including slide libraries, template libraries, self-service assets, and reusable content modules, ensuring materials are easy to find, current, organized, and aligned to approved messaging and brand standards
  • Lead document lifecycle strategy and content maintenance processes
    • Manage the process for content review, refresh, retirement, replacement, and version control to ensure digital sales enablement materials remain accurate, timely, compliant, and useful. Establish and maintain operating rhythms that keep high-value content current and reduce use of outdated or duplicative materials
  • Manage content taxonomy, customization rules, and usage guidance
    • Own taxonomy and classification of documents and clients, including source-of-truth guidance on customization requirements and mandatory, strategic, or optional content designations. Ensure users understand what content to use, when to use it, and where customization is required or restricted
  • Build, maintain, and educate users on self-service and template libraries
    • Develop and maintain self-service tools, templates, guidance documents, and user education materials that help sales and growth teams efficiently access and apply approved content. Support adoption through training materials, communications, and ongoing reinforcement of library standards and processes
  • Support content creation for priority sales enablement needs as capacity allows
    • Create or adapt sales enablement materials when needed, including custom slides, presentation updates, one-pagers, follow-up materials, training content, and account-specific collateral, while ensuring primary focus remains on intake, content operations, library management, and delivery coordination
  • Improve speed, quality, and reusability across PBM and pharmacy enablement content operations
    • Identify opportunities to streamline request handling, reduce duplicative work, improve content reuse, increase self-service adoption, and strengthen quality control across PBM and pharmacy sales enablement materials
  • Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:
  • 8+ years of experience in marketing, sales enablement, content operations, project coordination, communications, knowledge management, proposal support, or a related business function
  • Experience managing an intake process, ticketing queue, project workflow, content request process, or similar operational system with multiple stakeholders and deliverables
  • Experience maintaining content libraries, document repositories, sales enablement materials, knowledge management systems, or similar digital asset environments
  • Solid proficiency with Microsoft Office, especially PowerPoint, Word, Excel, and Outlook, with the ability to create, edit, organize, and maintain polished sales-facing materials and templates
  • Demonstrated ability to organize, prioritize, and steer a high-volume queue of requests based on business need, urgency, audience, and available resources
  • Demonstrated solid organizational skills, including ability to manage version control, content taxonomy, document lifecycle processes, naming conventions, usage guidance, and source-of-truth documentation
  • Demonstrated solid written communication skills, with the ability to create clear process documentation, user guidance, training materials, and stakeholder communications
  • Demonstrated solid attention to detail, including accuracy of content, metadata, formatting, versioning, permissions, ownership, expiration dates, and required updates
  • Demonstrated ability to work cross-functionally with sales, growth, marketing, PBM, pharmacy, product, clinical, compliance, and business leadership stakeholders
  • Demonstrated sound judgment in determining when requests should be fulfilled through self-service content, routed to content creators, prioritized for custom development, or escalated for leadership input
  • Demonstrated ability to operate in a fast-paced environment with shifting priorities while maintaining process discipline, stakeholder responsiveness, and content quality

Preferred Qualifications:
  • Experience with sales enablement platforms, content management systems, digital asset management tools, ticketing systems, project management tools, or workflow platforms
  • Experience developing or maintaining self-service content models, template libraries, content governance processes, or field enablement resources
  • Experience working within brand, legal, compliance, regulatory, or formal content review processes
  • Experience supporting PBM, pharmacy, specialty pharmacy, infusion, behavioral health, health care, B2B, or complex enterprise sales environments
  • Familiarity with finalist presentations, capabilities decks, renewal support, campaign handoffs, client meeting materials, or other sales pursuit collateral
  • Demonstrated ability to create or adapt sales-facing content, including presentations, one-pagers, executive-ready materials, training decks, or account-specific collateral

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Skills Required

  • 8+ years of experience in marketing, sales enablement, content operations, project coordination, communications, knowledge management, proposal support, or a related business function
  • Experience managing an intake process, ticketing queue, project workflow, content request process, or similar operational system with multiple stakeholders and deliverables
  • Experience maintaining content libraries, document repositories, sales enablement materials, knowledge management systems, or similar digital asset environments
  • Solid proficiency with Microsoft Office, especially PowerPoint, Word, Excel, and Outlook
  • Ability to create, edit, organize, and maintain polished sales-facing materials and templates
  • Ability to organize, prioritize, and steer a high-volume queue of requests based on business need, urgency, audience, and available resources
  • Solid organizational skills, including version control, content taxonomy, document lifecycle processes, naming conventions, usage guidance, and source-of-truth documentation
  • Solid written communication skills, including creating process documentation, user guidance, training materials, and stakeholder communications
  • Strong attention to detail regarding content accuracy, metadata, formatting, versioning, permissions, ownership, expiration dates, and required updates
  • Ability to work cross-functionally with sales, growth, marketing, PBM, pharmacy, product, clinical, compliance, and business leadership stakeholders
  • Sound judgment in determining when requests should use self-service content, be routed to content creators, prioritized for custom development, or escalated
  • Ability to operate in a fast-paced environment with shifting priorities while maintaining process discipline, responsiveness, and content quality
  • Experience with sales enablement platforms, content management systems, digital asset management tools, ticketing systems, project management tools, or workflow platforms
  • Experience developing or maintaining self-service content models, template libraries, content governance processes, or field enablement resources
  • Experience working within brand, legal, compliance, regulatory, or formal content review processes
  • Experience supporting PBM, pharmacy, specialty pharmacy, infusion, behavioral health, health care, B2B, or complex enterprise sales environments
  • Familiarity with finalist presentations, capabilities decks, renewal support, campaign handoffs, client meeting materials, or sales pursuit collateral
  • Ability to create or adapt sales-facing content, including presentations, one-pagers, executive-ready materials, training decks, or account-specific collateral

What the Team is Saying

Optum Compensation & Benefits Highlights

  • Parental & Family Support Paid parental leave (six weeks), paid caregiver leave (up to two weeks), Bright Horizons back-up care, and adoption assistance up to $10,000 are prominently included. Feedback suggests these family supports meaningfully aid work-life balance and are often highlighted as strengths.
  • Retirement Support A 401(k) with company match is available to all employees, including part-time staff, alongside other financial protections like disability and life insurance. Feedback suggests broad access and matching make retirement support a core pillar of the package.
  • Equity Value & Accessibility An Employee Stock Purchase Plan offers discounted company stock, with some roles also eligible for sign-on or performance bonuses. Feedback suggests the ESPP is a standout financial perk that helps employees build ownership over time.

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The Company
HQ: Eden Prairie, MN
160,000 Employees
Year Founded: 2011

What We Do

Optum, part of the UnitedHealth Group family of businesses, is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. At Optum, we support your well-being with an understanding team, extensive benefits and rewarding opportunities. By joining us, you’ll have the resources to drive system transformation while we help you take care of your future. We recognize the power of connection to drive change, improve efficiency and make a difference in health care. Join a team where your skills and ideas can make an impact and where collaboration is key to creating technology that produces healthier outcomes.

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Optum Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Optum has three workplace models that balance the needs of the business and the responsibilities of each role. These models, core on‑site (5 days/week), hybrid (4 days/week) and telecommute or fully remote, vary by country, role and location.

Typical time on-site: Not Specified
HQEden Prairie, MN
Metro Manila, Philippines
Cebu, Philippines
Davao, Philippines
Ann Arbor, MI
Atlanta, GA
Baltimore, MD
Bengaluru, India
Chennai, India
Dallas, TX
Detroit, MI
Dublin, Ireland
Hartford, CT
Houston, TX
Hyderabad, India
Jacksonville, FL
Las Vegas, NV
Letterkenny, Ireland
Louisville, KY
Madison, WI
Minneapolis, MN
Nashville, TN
New Delhi, India
Philadelphia, PA
Phoenix, AZ
Pune, India
Raleigh, NC
San Diego, CA
Washington, DC
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