The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market.
Our number of restaurants exceeding 1,600 in 21 countries under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Basil Thai Kitchen, The Coffee Club, Ribs and Rumps, Riverside, Penang Street, and Poulet. We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision.
To be a Global Operator of Multiple Food Brands with the Objective of Providing 100% Satisfaction to All Stakeholders. We also share an inspiring organization culture.
Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here.
If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you
Job Description
1. Job Purpose:
Plan and execute brand and innovation, manage product portfolio and pricing, that lead to higher category consumption with strong brand association.
2. Main Responsibilities:
- Develop brand strategy and brand execution
- Develop annual marketing / product calendar to drive brand to achieve budgeted target and brand position
- Review and revise marketing programs, product range / menu, and customer experience through product to best suit customer & market conditions, of all channels
- Manage product portfolio performance, and plan for product strategy
- Develop new product and new extended brand plan with commercial plan
- Develop pricing strategy and review pricing to drive brand performance to achieve sales target and brand positioning
- Design and manage packaging, as part of branding
- Monitor competitive movement / activities in conjunction with regular store visit and initiate corresponding plans to continuously drive store traffic.
- Maintain good working relationship with all cross functional team and external agencies ensuring proper implementation of marketing plans.
- Build team capability in order to ensure continued growth of the business. Identify and address team performance gap in order to help team stay on track.
Qualifications:
- Bachelor degree in Marketing or any related fields.
- At least 8 year experience in Marketing
- Experience in Food industry would be a plys
- Proficiency in English communication and presentation skills
- Strong drive for results
- Strong in innovative and people management
- Good connection and networking with the industrial bodies
We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision. To be a Global Operator of Multiple Food Brands with the objective of providing 100% Satisfaction to all stakeholders.
We also share an inspiring organization culture: Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here. If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you
What We Do
Minor International Public Company (MINT) is one of the largest hospitality and leisure companies in Asia Pacific Region. With over 535 hotels and resorts, 2,200 restaurants and 400 retails trading outlets, MINT meets the growing needs of consumers in 62 markets from Africa to Australia including South America and Europe. MINT is a hotel owner, operator and investor with a portfolio of more than 535 hotels, resorts and serviced suites under the Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and TIVOLI. Through Minor Food Group Pcl, MINT operates over 2,200 outlets under The Pizza Company, Swensen’s, Sizzler, Dairy Queen, Burger King, Thai Express and The Coffee Club brands. The latest addition to the restaurant portfolio being Bonchon brand. MINT is also one of Thailand’s largest distributors of lifestyle brands with over 400 points of sale focusing primarily on fashion, cosmetics and contract manufacturing.
