Manager, Marketing Business Development

Posted Yesterday
Be an Early Applicant
Milwaukee, WI, USA
In-Office
90K-100K Annually
Senior level
Other • Security
The Role
Lead and develop a Marketing Business Development Representative team to convert marketing demand into qualified pipeline. Own MQL->SAL conversion, set targets, enforce SLAs, optimize outreach cadences, ensure Salesforce hygiene, align with Marketing and Sales, analyze performance data, and drive appointment and pipeline generation.
Summary Generated by Built In

Build your best future with the Johnson Controls team 

Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education. 

 
For more than 140 years, Johnson Controls has delivered performance where it really matters. Backed by advanced technology, lifecycle services and an industry-leading field organization, we elevate customer performance, turn goals into real-world results and help move society forward. 

 

What we offer: 

  • Competitive salary 

  • Paid vacation/holidays/sick time 

  • Comprehensive benefits package including 401K, medical, dental, and vision care 

  • On the job/cross training opportunities 

  • Encouraging and collaborative team environment 

  • Dedication to safety through our Zero Harm policy 

The Manager, Marketing Business Development Representatives (MBDR) leads a team responsible for converting marketing demand and outbound prospecting into qualified sales pipeline. This role sits at the intersection of Marketing and Sales, driving performance across lead conversion, appointment setting, and early-stage pipeline creation. The manager is accountable for team productivity, KPI attainment, and continuous optimization of outreach strategies to maximize marketing ROI and revenue impact. 

 

Key Responsibilities 

Team Leadership & Performance Management 

  • Hire, onboard, and develop a high-performing MBDR team 

  • Set clear activity, conversion, and pipeline targets 

  • Coach reps on cold calling, objection handling, and qualification 

  • Conduct monthly 1:1s, call reviews, and performance management 

  • Partner with Field Marketing leader[s] on upcoming events to support pre/post event 

  • Partner with Inside and Front line sales for smooth lead to opportunity transition 

Pipeline & Conversion Accountability 

  • Own MQL → SAL conversion performance 

  • Ensure consistent delivery of qualified meetings and pipeline contribution 

  • Monitor funnel metrics (lead response time, connect rates, meeting quality) 

  • Enforce SLAs for inbound follow-up and outbound execution 

Operational Excellence & Process Discipline 

  • Establish and optimize outreach cadences and call frameworks 

  • Ensure Salesforce hygiene (activity tracking, lead status, attribution) 

  • Standardize qualification criteria and handoff processes 

  • Drive consistency across regions/campaigns 

Marketing & Sales Alignment 

  • Partner with Marketing on campaign execution, lead quality, and targeting 

  • Align with Sales leadership on meeting expectations and feedback loops 

  • Translate campaign strategy into MBDR execution plans 

Data, Reporting & Optimization 

  • Analyze performance data to identify gaps and improvement opportunities 

  • Report on activity, conversion, and pipeline metrics to leadership 

  • Optimize scripts, messaging, and targeting based on insights 

  • Contribute to ROI and attribution tracking (campaign → pipeline) 

 

Required Qualifications 

  • Bachelor’s degree or equivalent experience 

  • 5+ years in SDR/BDR/inside sales or demand generation roles 

  • 2+ years of people management experience 

  • Proven track record of hitting pipeline or meeting generation targets 

  • Strong understanding of CRM systems (Salesforce preferred) 

 

Preferred Qualifications 

  • Experience in a marketing-led demand generation 

  • Familiarity with tools like 6sense, ZoomInfo 

  • Experience managing inbound + outbound hybrid teams 

  • Data-driven mindset with experience using funnel metrics 

 

Core Competencies 

  • Sales Coaching & Talent Development 

  • Pipeline & Funnel Management 

  • Cross-Functional Leadership 

  • Data-Driven Decision Making 

  • Execution Discipline & Accountability 

HIRING SALARY RANGE: $90,000-100,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, location and alignment with market data.) The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.  This position includes a competitive benefits package. For details, please visit the About Us tab on the Johnson Controls Careers site at https://jobs.johnsoncontrols.com/about-us

Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non-discrimination rights as a candidate, visit EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit here.

Skills Required

  • Bachelor's degree or equivalent experience
  • 5+ years in SDR/BDR/inside sales or demand generation roles
  • 2+ years of people management experience
  • Proven track record of hitting pipeline or meeting generation targets
  • Strong understanding of CRM systems (Salesforce preferred)
  • Experience in a marketing-led demand generation
  • Familiarity with tools like 6sense, ZoomInfo
  • Experience managing inbound + outbound hybrid teams
  • Data-driven mindset with experience using funnel metrics

Johnson Controls Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Johnson Controls and has not been reviewed or approved by Johnson Controls.

  • Retirement Support Retirement support is positioned as a meaningful part of the package through employer 401(k) matching, repeatedly framed as a strong pillar of the overall rewards mix. The matching contribution is described with specific match levels in multiple places, reinforcing perceived value for long-term saving.
  • Leave & Time Off Breadth Time off is presented as comparatively robust, with multiple paid holiday categories, vacation time, and sick time described as generous or “amazing” in places. Paid time off breadth appears to be a consistent contributor to total rewards attractiveness beyond base pay.
  • Flexible Benefits Benefits are described as broad and customizable, spanning standard medical/dental/vision plus optional add-ons like pet insurance, identity protection, and legal support. Tuition reimbursement is repeatedly highlighted as a high-value option supporting professional development.

Johnson Controls Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Chennai
100,000 Employees
Year Founded: 1885

What We Do

At Johnson Controls, we transform the environments where people live, work, learn and play. From optimizing building performance to improving safety and enhancing comfort, we drive the outcomes that matter most. Dedicated to protecting the environment, we deliver our promise in industries such as healthcare, education, data centers and manufacturing. With a global team of 100,000 experts in more than 150 countries and over 130 years of innovation, we are the power behind our customers’ mission. Our leading portfolio of building technology and solutions includes some of the most trusted names in the industry, such as Tyco®, York®, Metasys®, Ruskin®, Titus®, Frick®, Penn®, Sabroe®, Simplex®, Ansul® and Grinnell®.

Similar Jobs

ATI, Inc. Logo ATI, Inc.

Business Development Manager

Professional Services • Consulting • Design • Industrial
In-Office
Cudahy, WI, USA
5928 Employees

ATI Inc. Logo ATI Inc.

Business Development Manager

Aerospace • Defense • Industrial • Manufacturing
In-Office
Cudahy, WI, USA
In-Office
5 Locations
24987 Employees
110K-140K Annually

Similar Companies Hiring

Oso Thumbnail
Software • Security • Infrastructure as a Service (IaaS)
New York, New York
36 Employees
Credal.ai Thumbnail
Software • Security • Productivity • Machine Learning • Artificial Intelligence
Brooklyn, NY
Milestone Systems Thumbnail
Artificial Intelligence • Security • Software • Analytics • Big Data Analytics
Lake Oswego, OR
1500 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account