Manager, Marketing Automation

Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits?
Our “people helping people” philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference.
While we’re proud of our history, we’re even more excited about our future. With business and technology transformation on the horizon, there’s never been a better time to be part of BECU.

You bring more than your expertise to your role, and that matters here. Your story, perspectives, and lived experiences help shape belonging at BECU and deepen how we connect with and support our employees, our members, and our communities.

PAY RANGE

The Target Pay Range for this position is $114,200.00-$139,600.00 annually. The full Pay Range is $89,000.00 - $164,700.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role.

BENEFITS – because people helping people starts with supporting you

• 401(k) Company Match (up to 3%)

• 4% annual contribution to your 401(k) by BECU

• Medical, Dental and Vision (family contributions as well)

• PTO Program + Exchange Program

• Tuition Reimbursement Program

• BECU Cares volunteer time off + donation match

IMPACT YOU’LL MAKE:

As a Marketing Manager, Automation, you’ll play a key role in delivering highly personalized, data-driven experiences that bring BECU’s member journeys to life. You’ll partner with digital marketing and data engineering teams to turn ideas into scalable, automated campaigns that engage members at the right moment. By owning campaign execution and journey orchestration, you’ll ensure every communication is timely, relevant, and impactful. Your work will directly influence how members experience BECU across channels. This role is ideal for a technical marketer who thrives on building, optimizing, and executing automation at scale.

To join our dynamic team, we require candidates to be residents of WA, OR, ID, AZ, TX, GA, SC, NC, CA or VA. If you’re located in Washington state and within a reasonable driving distance from Tukwila, we are requesting that you come into our HQ on Tuesdays & Wednesdays. For those candidates that live outside the commute distance of TFC and in any of our approved remote work locations, this role will be remote. Remote or onsite, we are committed to ensuring you are fully engaged and included in our collaborative environment.

WHAT YOU’LL DO:

• Campaign Execution & Delivery: You’ll support and execute multi-channel marketing campaigns across email, digital, print, and social—ensuring accuracy, timeliness, and alignment with business goals.
• Automation & Journey Building: You’ll design and manage automated marketing journeys, including decision splits, workflows, and triggered communications that create seamless member experiences.
• Marketing Technology Management: You’ll work within platforms like Salesforce Marketing Cloud and other automation tools to build, deploy, and optimize campaigns and templates.
• Testing & Quality Assurance: You’ll lead QA efforts on campaigns and journeys, ensuring every communication is error-free, functional, and ready for delivery.
• Process Optimization: You’ll build and refine marketing processes to improve efficiency, consistency, and scalability across campaigns.
• Project Coordination: You’ll help develop marketing plans, draft project briefs, manage timelines, and coordinate with stakeholders to keep initiatives on track.
• Data & Performance Insights: You’ll analyze campaign performance using established metrics, providing insights that improve future automation and targeting strategies.
• Stakeholder Collaboration: You’ll partner with marketing teams, data engineers, and cross-functional stakeholders to translate business needs into automated solutions.
• Vendor & Partner Management: You’ll communicate with internal teams and external partners to ensure alignment and successful campaign execution.
• Budget & Logistics Support: You’ll assist with tracking budgets, managing project logistics, and ensuring deliverables are completed on time and within scope.

This isn’t just about ticking off tasks on a list. It's about making a significant, positive change in BECU’s journey, where your contributions are valued, and your growth is continually fostered.

WHAT YOU’LL GAIN:

• Ownership & Impact: Take ownership of campaign execution and automation workflows that directly shape the member experience.
• Technical Growth: Deepen your expertise in enterprise marketing platforms like Salesforce Marketing Cloud and advanced journey orchestration.
• Collaborative Environment: Work closely with digital marketing, marketing data engineering, and cross-functional teams to bring campaigns to life.

QUALIFICATIONS:

Minimum Qualifications:

• Minimum 2 years of experience in marketing technology initiatives with a demonstrated focus on email and journey delivery required.
• Proficiency in Salesforce Marketing Cloud, Stensul, Hubspot, or equivalent tools/software required.

Desired Qualifications:

• Strong ability to translate technical jargon into business needs.
• Excellent verbal and written skills to effectively communicate.
• Exceptional planning, project management and data analytics skills.
• Ability to think strategically and creatively while being willing and able to execute tactics.
• Full-time hours required, with additional hours as necessary.

JOIN THE JOURNEY

Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributions don’t just fill a role, but fuel the growth and success of BECU?

EEO Statement:

BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.