Manager, Marketing Analytics

Posted 29 Days Ago
Be an Early Applicant
Toronto, ON, CAN
Hybrid
115K-126K Annually
Senior level
Food • Mobile
The Role
Leads marketing analytics strategy across North America by building data flows, ETL processes, reporting pipelines, dashboards, and standardized metrics. Evaluates campaigns through advanced analytics and A/B testing, translates business requirements into technical specifications, and delivers strategic insights to executive, marketing, engineering, and finance leaders. The role also manages analytics requests and drives operational efficiency through cross-functional collaboration.
Summary Generated by Built In

With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion. 

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

About the Job

As a Manager of Marketing Analytics at OpenTable, you will play a key role in defining marketing strategies and driving growth across North American markets. Reporting to the Senior Manager of Marketing Analytics, you will lead data infrastructure initiatives, establish core metrics, and deliver strategic insights directly to cross-functional leadership. This role offers the opportunity to make a tangible impact on our global restaurant and diner ecosystem through advanced data analysis, campaign optimization, and cross-departmental collaboration. We are seeking an analytical, proactive leader who thrives in dynamic environments and excels at translating complex data into actionable recommendations.

Responsibilities
  • Partner cross-functionally with executive, marketing, engineering, and finance leaders to deliver insights that directly shape marketing strategies and business growth.
  • Architect, optimize, and maintain robust marketing data flows, ETL processes, and reporting pipelines to ensure data accuracy and efficiency.
  • Evaluate marketing campaigns and new strategic initiatives through advanced analytics and experimental frameworks, such as A/B testing.
  • Design and build intuitive, self-serve dashboards and visualizations to empower business stakeholders across the organization.
  • Establish, refine, and standardize core marketing metrics to ensure consistent measurement and alignment across teams.
  • Manage and prioritize inbound analytics requests while translating business requirements into clear technical specifications and use cases.
Minimum Qualifications
  • 5+ years of experience in analytics or marketing analytics.
  • Demonstrated expertise in relational databases (such as Snowflake) and advanced SQL design and ETL development skills.
  • Proven experience creating self-serve dashboards using business intelligence and visualization tools (e.g., Tableau, Superset, Power BI).
  • Advanced spreadsheet proficiency (including pivot tables, data modeling, and complex lookup formulas) using Excel or Google Sheets.
  • Strong project management, communication, and problem-solving skills with a track record of driving operational efficiency in fast-paced environments.
Preferred Qualifications
  • At least 2 years of experience leading analytics initiatives within an organization.
  • Hands-on experience with statistical programming languages such as Python or R.
  • Experience designing, executing, and evaluating marketing experiments and A/B tests.
  • Proven success in optimizing and streamlining B2B acquisition channels.
Benefits and Perks
  • Work from (almost) anywhere for up to 20 days per year
  • Focus on mental health and well-being:
    • Company-paid therapy sessions through SpringHealth
    • Company-paid subscription to Headspace
    • Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
  • Paid parental leave
  • Generous paid vacation + time off for your birthday
  • Paid volunteer time
  • Focus on your career growth:
    • Development Dollars
    • Leadership development
    • Access to thousands of on-demand e-learnings
  • Travel Discounts
  • Employee Resource Groups
  • 20 days of paid time off
  • Private health and dental insurance
  • Life and Disability insurance

The best connections happen face-to-face, whether you’re sitting down to dinner or having coffee with a coworker. That’s why OpenTable has adopted a hybrid workplace model. This role aligns with that approach, with an expectation of coming into the office two days a week—giving employees the best of both worlds: in-person collaboration and flexibility.

The expected range of compensation for this position based in Toronto, Canada, including commission and/or bonuses, is $115,000 - $126,000 CAD. There are a variety of factors that go into determining a compensation range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required.

We offer a competitive base salary and benefits including: health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave benefits. This role is eligible to be considered for an annual bonus.

Work Environment & Flexibility

At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.

Inclusion

We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.

If you need accommodations during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.

#LI-Hybrid
#LI-CW2

Skills Required

  • 5+ years of experience in analytics or marketing analytics
  • Expertise in relational databases such as Snowflake
  • Advanced SQL design and ETL development skills
  • Experience creating self-serve dashboards using Tableau, Superset, Power BI, or similar business intelligence tools
  • Advanced spreadsheet proficiency, including pivot tables, data modeling, and complex lookup formulas, using Excel or Google Sheets
  • Strong project management, communication, and problem-solving skills
  • Track record of driving operational efficiency in fast-paced environments
  • At least 2 years of experience leading analytics initiatives
  • Hands-on experience with Python or R
  • Experience designing, executing, and evaluating marketing experiments and A/B tests
  • Success optimizing and streamlining B2B acquisition channels

OpenTable Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OpenTable and has not been reviewed or approved by OpenTable.

  • Leave & Time Off Breadth — Time off is positioned as generous, including ample PTO, company-wide recharge time, and additional one-off days such as a birthday/celebration day. Paid volunteer time is also included, reinforcing a broad time-off offering beyond standard vacation and holidays.
  • Wellbeing & Lifestyle Benefits — Wellbeing support is positioned as a meaningful part of the package, including company-paid therapy sessions and a paid mindfulness subscription. Flexibility policies such as meeting-free Fridays and “work from (almost) anywhere” are also framed as lifestyle-supporting benefits.
  • Strong & Reliable Incentives — Variable pay and upside are highlighted for some roles, especially sales positions where on-target earnings and accelerators can meaningfully raise take-home pay when goals are met. Some postings also indicate eligibility for annual bonuses in certain roles.

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The Company
HQ: San Francisco, CA
1,891 Employees
Year Founded: 1998

What We Do

With millions of diners, tens of thousands of restaurants, and 20+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a unique insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations, and maximize revenue. Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global network that includes OpenTable and KAYAK's portfolio of travel brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined.

Why Work With Us

Hospitality is all about taking care of others, and it defines our culture. You’ll work in a welcoming and inclusive environment, and get the benefits, flexibility, and support you need to succeed.

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