The Role
Leads B2B demand generation and qualified lead generation for data, BI, analytics, and AI services. Owns campaigns across email, LinkedIn, SEO, ABM, webinars, content, and digital channels; defines target accounts and messaging; manages nurturing and automation; collaborates with sales and technical teams; and tracks MQLs, SQLs, conversions, and pipeline contribution across global markets.
Summary Generated by Built In
About Beyond Key:
We are a Microsoft Solution Partner and a Great Place to Work-certified company. "Happy Team Members, Happy Clients" is a principle we hold dear. We are an international IT consulting and software services firm committed to providing. Cutting-edge services and products that satisfy our clients' global needs. Our company was established in 2005, and since then we've expanded our team by including more than 350+ Talented skilled software professionals. Our clients come from the United States, Canada, Europe, Australia, the Middle East, and India, and we create and design IT solutions for them. If you need any more details, you can get them at https://www.beyondkey.com/
Role Overview:
Beyond Key is looking for an experienced B2B Technology Marketing Manager to drive demand generation and qualified lead generation for our Data, BI, Analytics & AI services. The ideal candidate should be hands-on, revenue-focused, and capable of independently executing campaigns that generate high-quality MQLs and sales opportunities.
Key Responsibilities:
- Own end-to-end demand generation and lead generation across Email, LinkedIn, SEO, ABM, webinars, content and digital campaigns.
- Build targeted campaigns for Data, Power BI, Microsoft Fabric, Snowflake, Databricks, AI/ML and Analytics services.
- Identify ICPs, target accounts and decision-makers across global markets.
- Create compelling business-focused messaging and content from technical solutions.
- Work closely with Sales, Presales and Data Practice to convert campaigns into qualified opportunities.
- Manage lead nurturing, campaign optimization and marketing automation.
- Track MQLs, SQLs, conversion rates and pipeline contribution and continuously improve campaign performance.
- Research market trends, competitors and new opportunities to strengthen Beyond Key’s positioning.
What We’re Looking For:
- 8 -10+ years of B2B technology/IT services marketing experience.
- Proven experience in lead generation and demand generation, preferably for Data/BI/Analytics services.
- Strong understanding of global B2B markets, especially North America and Europe.
- Hands-on experience with CRM, marketing automation, LinkedIn, email marketing and sales intelligence tools.
- Ability to understand technical offerings and convert them into business-value-driven campaigns and messaging.
- Strong communication, content creation, analytical and stakeholder-management skills.
- Most importantly, a results-oriented marketer who can independently generate quality leads and contribute to revenue growth.
Educational Qualification: MBA/PGDM in Marketing, Business Administration, Communications, or a related field preferred.
Skills Required
- 8–10+ years of B2B technology or IT services marketing experience
- Proven lead generation and demand generation experience, preferably for Data, BI, or Analytics services
- Strong understanding of global B2B markets, especially North America and Europe
- Hands-on experience with CRM, marketing automation, LinkedIn, email marketing, and sales intelligence tools
- Ability to understand technical offerings and create business-value-driven campaigns and messaging
- Strong communication, content creation, analytical, and stakeholder-management skills
- Results-oriented approach with the ability to independently generate quality leads and contribute to revenue growth
- MBA or PGDM in Marketing, Business Administration, Communications, or a related field
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The Company
What We Do
Beyond Key is a global IT services and consulting company that helps organizations modernize and transform through Microsoft 365, Dynamics 365, cloud, business intelligence, data, artificial intelligence, automation, and custom software development. It delivers enterprise web, mobile, and cloud applications, integrations, and consulting, serving clients across the United States, Canada, Europe, Australia, and other markets as a long-term technology partner.
