SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.
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YOUR MISSIONAs Global Loyalty & Membership Manager, you will help drive the growth and success of our membership program, creating engaging experiences that strengthen customer relationships and increase retention. Working closely with CRM, Ecommerce, Retail, BI, and regional teams, you will drive the day-to-day success of the program across global markets while supporting expansion into additional regions. You will be responsible for identifying opportunities to improve member engagement, retention and commercial performance, while helping to deliver new features and experiences that strengthen the value of membership globally. This is a hands-on role that combines program optimisation, cross-functional project management and innovation. From supporting new market launches to developing member partnerships, exclusive experiences and brand activations, you will help shape how our loyalty program evolves as it scales internationally.
This is an exciting opportunity to play a key role in growing a global loyalty and membership program, helping to create meaningful customer relationships and deliver measurable business impact through data-driven engagement strategies.
- Manage and optimise the loyalty and membership program across global markets, continuously improving member engagement, retention and commercial performance
- Analyse customer behaviour and program performance to identify opportunities for optimisation across member journeys, rewards, benefits and communications
- Support the rollout of the loyalty program into new markets, coordinating with regional teams and cross-functional stakeholders to ensure successful implementation
- Help define and launch new global program features, benefits and engagement mechanics that enhance the member value proposition
- Identify, develop and manage strategic partnerships that create additional value for members and strengthen the overall loyalty ecosystem
- Collaborate with brand, marketing and commercial teams to deliver member-exclusive activations, experiences and campaigns that increase engagement and advocacy
- Work closely with CRM teams to develop targeted member communications and lifecycle journeys that drive participation and retention
- Partner with Ecommerce, tech and external vendors to support platform enhancements, feature releases and ongoing program improvements
- Monitor and report on key program KPIs, providing insights and recommendations to improve performance
- Stay informed on loyalty, membership and customer engagement trends, bringing new ideas and best practices into the business.
- Several years of experience working within loyalty, CRM, customer engagement or membership programs, ideally within retail, ecommerce, fashion, lifestyle or sportstyle environments.
- Strong understanding of loyalty program mechanics, customer retention strategies and customer lifecycle management.
- Experience managing global projects and coordinating multiple stakeholders across different teams and locations.
- Analytical mindset with experience using data and customer insights to identify opportunities and measure performance.
- Comfortable working with CRM and loyalty technology platforms and collaborating with technical teams on implementations and enhancements. Experience with SAP Emarsys and/ or Antavo is a plus.
- Strong organisational skills and attention to detail, with the ability to manage multiple priorities simultaneously.
- Excellent communication and stakeholder management skills.
- Commercially minded, with an understanding of how loyalty programs contribute to customer value, retention and business growth.
- Proactive and curious, with a willingness to test, learn and continuously improve program performance.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
Skills Required
- Several years of experience working within loyalty, CRM, customer engagement or membership programs, ideally within retail, ecommerce, fashion, lifestyle or sportstyle environments.
- Strong understanding of loyalty program mechanics, customer retention strategies and customer lifecycle management.
- Experience managing global projects and coordinating multiple stakeholders across different teams and locations.
- Analytical mindset with experience using data and customer insights to identify opportunities and measure performance.
- Comfortable working with CRM and loyalty technology platforms and collaborating with technical teams on implementations and enhancements.
- Experience with SAP Emarsys and/or Antavo.
- Strong organisational skills and attention to detail, with the ability to manage multiple priorities simultaneously.
- Excellent communication and stakeholder management skills.
- Commercially minded, with understanding of how loyalty programs contribute to customer value, retention and business growth.
- Proactive, curious, and willing to test, learn and continuously improve program performance.
What We Do
At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities. PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
