MLB’s Marketing team in Korea is responsible for executing marketing and brand activations targeting the Korean audience. Activities include online/offline brand promotions, paid media, social media, content development, and promotions for MLB’s domestic and global events. The Senior Manager will be responsible for developing the overall marketing strategy in Korea to grow MLB’s brand presence, along with executing digital campaigns, media events, and experiential events. The ideal candidate will have expertise in marketing strategy, communications, and event marketing, offering strong bilingual communication skills to drive synergies with internal and external stakeholders.
Responsibilities
Marketing Strategy
- Coordinate with the local and regional marketing teams to develop annual marketing plans based on MLB’s local marketing strategy
- Collaborate with revenue-driving functions to integrate value-add and new revenue mechanisms into the marketing plan
- Identify and negotiate with various agencies to maximize MLB’s marketing pursuits in Korea
Communications
- Coordinate with internal stakeholders to integrate media exposure opportunities into major initiatives across the market, maintaining consistent messaging and strategic alignment
- Work with agencies/vendors to develop press materials, and execute press events and influencer events
- Develop and maintain local media and influencer relationships
Event Marketing
- Lead end-to-end execution of marketing events (ideation, operations, reporting) with focus on growing fandom and viewership in Korea
- Work closely with creative and event agencies to develop event expressions that align with market objectives
- Communicate with internal/external stakeholders to create synergies with revenue-driving functions
Qualifications & Skills
- At least ten (10) years’ experience in a marketing or media relations role
- Experience or knowledge in multiple marketing functions including agency relations, paid media, paid social, and event marketing
- Strong command of both English (native) and Korean (native)
- Strong industry relationships built over years of work with agencies, platforms, and freelancers
- Bachelor’s degree in business, Economics, Communications, or related field is required
- Must possess excellent analytical and communication skills
- Detail oriented and able to manage multiple assignments simultaneously in a demanding, fast-paced, high-exposure environment
- Great teammate with strong project management and organizational skills
Why MLB?
Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the major leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come.
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Are you ready to Step Up to the Plate? Apply below!
Skills Required
- 5+ years of sales experience with proven success in partnership sales
- Fluent in English and Korean
- Solid rolodex with high level context at large and midsize corporations
- Excellent communication and presentation skills
- Detail oriented with strong organizational and interpersonal skills
- Excellent proposal writing and structuring skills
- Ability to work well in a team environment
What We Do
MLB is in the business of producing and showcasing human performance. Our core product consists of those who are the best at what they do. And for that we have a responsibility to provide the highest quality product that we can, at every level. Our fans and our communities deserve nothing less.
Why Work With Us
For those who are ready to join the Major Leagues of their careers, we take the same approach that we do with our players. We strive to engineer experiences that empower our own “workforce athletes” to be at their best. Step up to the plate and let's build the next chapter of Major League Baseball, together.
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