The Crown Is Yours
As an Integrated Marketing Manager, you'll lead the strategy and execution of full-funnel marketing initiatives across the Canadian market for Sportsbook and Casino. You'll shape how we show up in a fast-growing, competitive space, serving as the central marketing lead for Canada. In this role, you'll build culturally relevant, insight-driven campaigns that connect with local audiences and partner closely with teams across CRM, acquisition/digital, PR, and revenue operations, to deliver cohesive go-to-market strategies.
What You'll Do
- Serve as the primary marketing lead for Canada, aligning priorities and execution across teams.
- Develop integrated marketing strategies and briefs for Sportsbook and Casino, tied to key growth and performance metrics.
- Translate product and brand positioning into insight-driven, locally relevant campaigns.
- Lead full-funnel, cross-channel campaigns in partnership with teams such as Acquisition and Paid Media, CRM, Social, and Public Relations.
- Activate campaigns around key sports and cultural moments, ensuring timely execution and media investment aligned with local market behavior.
- Partner with Creative teams and agencies to ensure campaigns resonate with Canadian audiences.
- Use data and performance insights to inform decisions, test new ideas, and continuously improve results.
What You'll Bring
- At least 5 years of experience in marketing for a gaming, sportsbook, casino, or highly regulated organization.
- Strong understanding of the Canadian market, including sports, culture, and consumer.
- Proven experience developing and executing integrated, multi-channel campaigns.
- Knowledge of content, media, and partnerships beyond traditional performance marketing.
- Ability to operate independently in a fast-paced environment while managing multiple priorities.
- Strong analytical skills with experience using data to inform marketing decisions.
- Excellent cross-functional collaboration and communication skills, with strong storytelling ability.
#LI-SW1
Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
Top Skills
What the Team is Saying
What We Do
It's simple, at DraftKings, we believe life is more fun when you're in on the action. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences. We’re developing the most innovative and entertaining real money products and offers; to forever transform how people experience sports; to be a fully vertically integrated sports betting operator. It's our ultimate goal to build the best, most trusted, and most customer-centric destination for our players. We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Why Work With Us
Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. Ready to own what’s next?
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our flexible hybrid policy empowers team members to work where they’re most productive—whether at home or in our collaborative offices. We trust our teams to choose what works best for them to thrive and innovate.
