Partner with Brand Marketing leaders to help lead and influence the women’s seasonal omni-channel marketing strategy; play a role in seasonal hindsighting and gather ongoing competitive insights to inform strategies and stay relevant
Develop seasonal marketing briefs that deliver thoughtful consumer insights, product details, and zeitgeist trends
Assist in development of the seasonal omni product messages in partnership with product merchandising to bring to life Athleta’s world class product
Be a critical contributor to seasonal omni asset planning applying strong organizational skills and attention to detail
Support GTM team and business critical marketing promotions
Help to optimize tools and templates within the Brand Marketing organization and serve as the key owner of updating key calendars and roadmaps
Work cross-functionally with vehicle teams to put together thoughtful, cohesive activation plans for Athleta’s brand and product campaigns
Support on all Athleta strategic growth initiative workstreams
5-7 years brand marketing strategy, planning and communications experience with fashion/apparel, consumer brand and/or marketing agency
Knowledge about the sports/fitness industry and have passion for living the Athleta brand mission
Self-starter with an innate sense of curiosity and eagerness to dive into multiple projects and have the strong ability to prioritize
Team player with strong people skills who can foster dynamic relationships and work collaboratively with cross functional team members, including but not limited to: Editorial, Creative, Digital, Social, Email, Brand Experiences, E-comm, Merchandising, Consumer Insights
Positive attitude, high energy level and ability to thrive in a fast-paced, fluid environment and comfortable dealing with new situations and ambiguity
Flexible, incredibly detail-oriented, organized and has the ability to meet/stay on deadlines; proficient in PPT, Excel, Word and strong administrative skills
Hungry to learn and grow within the Athleta Marketing team
Top Skills
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands.
Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco.
Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next.
Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead.
We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
