Manager, Integrated Marketing

Posted 4 Days Ago
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Boston, MA, USA
In-Office
141K-188K Annually
Senior level
Consumer Web • Internet of Things • Security
The Role
Leads integrated marketing campaign execution and go-to-market activation across brand, creative, channel, marketing operations, and business teams. Develops campaign plans, messaging, launch materials, and enablement resources; coordinates timelines, stakeholders, and readiness activities across customer touchpoints. Tracks execution metrics, supports retrospectives, identifies improvements, and builds scalable processes and best practices for repeatable campaign delivery.
Summary Generated by Built In

About SimpliSafe

We’re a high-tech home security company that’s passionate about protecting the life you’ve built and our mission of keeping Every Home Secure. And we’ve created a culture here that cares just as deeply about the career you’re building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don’t just want you to work here. We want you to grow and thrive here.
We’re embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday, Wednesday, or Thursday – working together in person and choosing where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done.

Why are we hiring?

Well, we’re growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure. 

The Role

The Manager, Integrated Marketing serves as the engine behind successful go-to-market execution. You'll translate brand strategy, product messaging, and business priorities into integrated campaigns, launch plans, and customer-facing experiences that connect with customers across every touchpoint. Working across Brand, Creative, Channel, Marketing Operations, and key business partners, you'll coordinate execution, develop campaign assets, and ensure launches are delivered with consistency, quality, and speed. As part of a newly established Integrated Marketing team, you'll play a key role in shaping the operating model, building scalable processes, and establishing best practices that enable future growth via high-impact go-to-market execution.  

Campaign Execution & Go-to-Market Activation
  • Coordinates cross-functional campaign deliverables, timelines, and launch activities across Brand, Creative, Channel, and Marketing Operations to deliver integrated campaigns and product launches.
  • Develops integrated campaign plans that translate product, brand, and business priorities into customer-facing go-to-market execution
  • Creates launch enablement materials: messaging guides, toolkits, and readiness resources for consistent activation.
  • Manages day-to-day campaign operations, keeping deliverables on time and escalating risks as needed.
Cross-Functional Orchestration
  • Owns day-to-day campaign orchestration across channels, including App + Ecomm, ensuring consistent activation throughout the customer journey.
  • Serves as the day-to-day point of contact for campaign stakeholders, driving communication and issue resolution.
  • Coordinates campaign intake, prioritization, and launch readiness reviews, partnering with Marketing Operations to manage timelines, milestones, and execution plans.
  • Maintains visibility across concurrent campaigns, flagging dependencies and execution risks.
Product & GTM Activation
  • Translates product positioning, messaging, value propositions, and proof points into campaign briefs, customer-facing communications, and integrated marketing assets.
  • Develops campaign messaging and launch materials that support product lifecycle initiatives, feature releases, promotional offers, and customer engagement campaigns.
  • Supports new product, feature, and business launches by coordinating cross-functional readiness and ensuring launch deliverables are completed on schedule.
Performance & Continuous Improvement
  • Coordinates campaign retrospectives and performance insights with Analytics and Channel teams.
  • Tracks campaign execution metrics, identifies opportunities to improve planning and execution, and provides recommendations
  • Maintains campaign documentation and best practices to improve repeatability for future initiatives.
Qualifications
  • 5+ years of experience in integrated marketing, campaign management, product marketing, or go-to-market marketing, with experience translating business strategy into customer-facing campaigns
  • Experience planning and activating integrated marketing campaigns across multiple owned and paid channels.
  • Strong project management and organizational skills, with the ability to manage multiple launches, stakeholders, and competing priorities simultaneously
  • Ability to translate product and brand strategy into clear campaign briefs, messaging, and customer-facing marketing materials for Creative and Channel teams to activate. 
  • Comfortable partnering cross-functionally with Brand, Creative, Channel, and Analytics teams.
  • Strong written and verbal communication skills; able to keep stakeholders aligned and issues moving to resolution.

What Values You’ll Share

  • Customer Obsessed - Building deep empathy for our customers, putting them at the core of our work, and developing strong, long-term relationships with them.
  • Aim High - Always challenging ourselves and others to raise the bar.
  • No Ego - Maintaining a “no job too small” attitude, and an open, inclusive and humble style.
  • One Team - Taking a highly collaborative approach to achieving success.
  • Lift As We Climb - Investing in developing others and helping others around us succeed.
  • Lean & Nimble - Working with agility and efficiency to experiment in an often ambiguous environment.

What We Offer

  • A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive  
  • A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families (For more information on our total rewards please click here)
  • Free SimpliSafe system and professional monitoring for your home. 
  • Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change.

The target annual base pay range for this role is $141,000 - $188,000.

This target annual base pay range represents our good-faith estimate of what we expect to pay for this role. We use a market-based compensation approach to set our target annual base pay ranges and make adjustments annually. We carefully tailor individual compensation packages, including base pay, taking into consideration employees’ job-related skills, experience, qualifications, work location, and other relevant business factors. 

Beyond base pay, we offer a Total Rewards package that may include participation in our annual bonus program, equity, and other forms of compensation, in addition to a full range of medical, retirement, and lifestyle benefits. More details can be found here.

We’re committed to fair and equitable pay practices, as well as pay transparency. We regularly review our programs to ensure they remain competitive and aligned with our values.

We wholeheartedly embrace and actively seek applications from all individuals, no matter how they identify. We are committed to cultivating a diverse and inclusive workplace, and we believe our work is enriched when we incorporate a multitude of perspectives, backgrounds, and experiences. We want everyone who works here to thrive and contribute to not only our mission of keeping every home secure, but also to making our workplace safe and supportive for others. If a reasonable accommodation may be needed to fully participate in the job application or interview process, to perform the essential functions of a position, or to receive other benefits and privileges of employment, please contact [email protected].

Skills Required

  • 5+ years of experience in integrated marketing, campaign management, product marketing, or go-to-market marketing
  • Experience translating business strategy into customer-facing campaigns
  • Experience planning and activating integrated marketing campaigns across multiple owned and paid channels
  • Strong project management and organizational skills
  • Ability to manage multiple launches, stakeholders, and competing priorities simultaneously
  • Ability to translate product and brand strategy into campaign briefs, messaging, and customer-facing marketing materials
  • Experience partnering cross-functionally with Brand, Creative, Channel, and Analytics teams
  • Strong written and verbal communication skills

SimpliSafe Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SimpliSafe and has not been reviewed or approved by SimpliSafe.

  • Healthcare Strength Health coverage is described as comprehensive with multiple plan options, expanded mental‑health access, and integrated programs like fertility support and virtual physical therapy. Recent updates cite no employee rate increases and refreshed vendors, reinforcing perceived value.
  • Parental & Family Support Parental leave is characterized as generous, with extended fully paid bonding time for birthing and non‑birthing parents. Family‑building support through fertility, adoption, and surrogacy programs is integrated with medical plans.
  • Leave & Time Off Breadth Time‑off policies include take‑what‑you‑need PTO for exempt staff and generous PTO structures for non‑exempt employees. Hybrid work and a paid volunteer day contribute additional flexibility that feedback suggests is valued.

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The Company
HQ: Boston, MA
709 Employees
Year Founded: 2006

What We Do

Being safe should be simple. SimpliSafe designs home security systems that are wireless, cellular and so user-friendly they can be set up by anyone in minutes. An ever-expanding arsenal of sensors and the SimpliSafe security camera, SimpliCam, provides all-encompassing protection while integrated apps make comprehensive system control possible from anywhere. But SimpliSafe is way more than its great products. It’s also seamless 24/7 professional monitoring, without the long-term contracts and sky-high prices of traditional alarm companies. Currently, SimpliSafe protects over 2 million Americans and that number is quickly rising. In 2014, the company was ranked in The Inc. 500 as one of the fastest growing private companies in the nation with a 3,076% 3-year growth rate. SimpliSafe is ushering in a new era — one where anyone anywhere can have a security system that’s not only simple, but also on the cutting edge. Want to be a part of a fast-paced environment in the heart of Boston? Check us out.

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