The Role
Owns Auskey’s go-to-market strategy, growth experiments, healthcare professional sales, institutional partnerships, channel development, and marketing initiatives in India. Responsibilities include building pipelines, conducting product demonstrations, closing sales, developing sales playbooks, managing commercial metrics, creating healthcare-focused messaging, gathering field feedback, reporting performance, and supporting future team hiring and mentoring.
Summary Generated by Built In
Key Responsibilities
- Go-to-market and growth
- Define and refine the GTM strategy for Auskey in India: target segments (specialties, city tiers), pricing approach for a ~₹20k device, and key channels for B2C and institutional sales.
- Design and run growth experiments across offline and online channels (CME sessions, hospital demos, WhatsApp/LinkedIn outreach, webinars, content, communities) to generate qualified leads.
- Own core commercial metrics: leads, demos, conversion rates, pipeline, and monthly/quarterly revenue.
- Sales to healthcare professionals (B2C)
- Build and manage a strong pipeline of individual healthcare customers: doctors, residents, medical students, and home-care/telemedicine practitioners.
- Conduct product demos (in-person and virtual), articulate Auskey’s value in improving diagnostic precision and telemedicine workflows, and close sales.
- Develop and refine a repeatable sales playbook – qualification criteria, talk tracks, objection handling, and simple CRM workflows.
- Institutional and channel development
- Identify and prioritize early institutional opportunities: hospitals, medical colleges, diagnostic centres, home-care providers, government programs, and NGOs.
- Initiate and manage conversations with key decision-makers (HODs, biomedical engineers, procurement, academic heads), moving deals from pilot to scale.
- Explore and onboard channel partners and distributors for broader geographic reach once direct motion shows traction.
- Marketing and brand-building
- Craft clear, clinically relevant messaging and storytelling for Auskey: decks, one-pagers, website briefs, videos, and case studies.
- Plan and execute lean marketing initiatives targeted at healthcare professionals – KOL engagements, workshops, conference presence, medical college sessions, and digital content.
- Work with agencies/freelancers (as needed) for specific campaigns, while retaining ownership of strategy and performance.
- Strategy, feedback, and ops
- Work directly with the founder to set quarterly commercial goals and translate them into clear execution plans.
- Capture structured feedback from the field (usability, sound quality, telemedicine workflows, pricing sensitivity) and feed it into product and roadmap decisions.
- Build basic reporting and dashboards for leadership, and gradually help hire and mentor a small sales/BD/growth team as the business scales.
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The Company
What We Do
Yashraj Biotechnology Limited develops and manufactures high-purity native and recombinant protein biomarkers for diagnostic applications. Established in 1999, the company also addresses preclinical drug-discovery needs and operates as an emerging contract research organization specializing in preclinical research. Its biotechnology solutions support diagnostic development and related life-science workflows, with operations headquartered in Mumbai and offices in the United States and Germany for international customers.
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