Manager, Influencer & Partnerships

Job Description
Perfect Bar is on the lookout for an influencer marketing maven. As our newest team member, you'll be the driving force behind our influencer marketing strategy, bringing your innovative ideas to life and reshaping the way we engage with our audience. You'll also spearhead our brand partnerships - cultivating unique and memorable brand experiences for our community.
Key Responsibilities:

• Lead paid and earned influencer marketing strategies for all product launches and ongoing, evergreen brand initiatives.
• Oversee external agencies to foster an environment that inspires and facilitates authentic storytelling.
• Build and maintain relationships with key, macro and long term influencers, inclusive of scouting, negotiating contracts and overseeing content deliverables.
• Spearhead our organic seeding strategy aimed at sparking earned conversations, inclusive of sourcing and managing seeding agencies, fulfilment, and creative execution.
• Harness influencer analytics platforms and competitive insights to craft data-driven, top-tier strategies and disruptive content plans.
• Oversee the development of platform-specific influencer action plans, including playbooks, best practices, campaigns, and evergreen storytelling for existing and emerging channels.
• Spearhead brand partnership programs, cultivating robust brand connections, and orchestrating impactful activations from concept to implementation.
• Support and oversee key events and experiences relating to influencer and brand partnerships.
• Manage the influencer and partnership budget to maximize the impact of each activation.
• Define and manage goals and KPIs for influencer and partnerships, ensuring they are being met and scaled.
• Partner closely with paid media and organic social partners to develop engagement-driving content.

Key Requirements:

• A highly creative content wizard with a deep understanding of the creator economy on all platforms.
• Excellent understanding of social and content strategies, with a knack for measuring success.
• Out-of-the-box thinking to develop innovative ways to engage potential consumers through content creators.
• Exceptional collaborator with a keen sense of building relationships with internal and external stakeholders.

Required Competencies & Skills:

• Excellent communication skills, both written and verbal
• Strong negotiation skills to maintain competitive talent rates
• A team player who thrives on collaboration
• Ability to adapt and pivot swiftly
• Master of multitasking with a keen sense of organization
• Proven experience rolling out creator campaigns across social media
• Proficiency with influencer sourcing and analytics tools
• Proven experience scaling a successful influencer program
• Exceptional aesthetic judgment with a strong attention to detail

Minimum Qualifications:

• 5+ years of influencer marketing experience in food, beverage, beauty, health & wellness, or lifestyle brands
• Talent management experience, including macro influencers
• Brand partnership experience
• A trend spotter with a strong pulse on competitive, cultural and social happenings, with the ability to quickly activate against key trends
• Passion for content creation, social media and relationship building
• Strong grasp of social media platforms and their metrics
• Experience with influencer sourcing and analytics platforms
• Comfortable in a fast-paced, highly collaborative environment, juggling multiple projects
• Advanced proficiency in Microsoft applications, including PowerPoint, Word and Excel

Preferred Qualifications:

• Experience managing a major brand's influencer program, particularly on TikTok and Instagram
• Experience managing a major brand's brand partnerships program

The base salary range for this position is $95,100 to $130,800; the exact salary depends on several factors such as experience, skills, education, and budget. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.
In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.
No Relocation support available
Business Unit Summary
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands-including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products -are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
For more information about your Federal rights, please see eeopost.pdf; EEO is the Law Poster Supplement; Pay Transparency Nondiscrimination Provision; Know Your Rights: Workplace Discrimination is Illegal
Job Type
Regular
Media
Marketing