Manager, Influencer Marketing

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. 

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

As a Manager, you will be responsible for leading day-to-day execution of small and mid-sized influencer programs for a major retail company, in addition to supporting large scale programs. You will work with a team of experts on influencer sourcing, program development, and program execution of cross-platform influencer brand integrations. You will support specialized areas of expertise, including digital, social, creative, and paid media. The successful Manager will drive best-in-class work for our clients in today’s complex media landscape.

Responsibilities

• Contributes to creation of integrated Influencer Marketing plans to meet client objectives; demonstrates tactical and strategic knowledge of integrated principles and skills
• Manages multiple projects for multiple clients from concept to completion by anticipating challenges, troubleshooting problems, proposing solutions, offering client counsel, overseeing quality, and ensuring deadline and budget adherence
• Demonstrates the ability to write, edit and proofread to create high quality internal and external, channel-appropriate influencer content; contributes to client correspondence (e.g., daily updates, activity reports, wrap reports in a timely manner and proactively, etc.)
• Application of key client information, including general business strategy, industry trends and issues, products/services, key opinion leaders, customers and competitors
• Demonstrates practical understanding of visual communications, desktop multimedia, social media and the digital landscape and how to incorporate these into client programs; plays key role in developing key messages in keeping with clients’ objectives
• Communicates effectively with team members
• Manages vendors to ensure budget adherence and value of services purchased
• Demonstrates ability to troubleshoot client budget issues and to facilitate discussions between client and agency billing departments
• Assists project managers on tracking and monitoring financials (e.g., budget vs. actual)
• Helps coach, mentor and motivate junior staff to produce quality work and challenge them by providing growth opportunities
• Demonstrates effective supervisory and effective task delegation abilities by setting clear expectations and deadlines, providing needed resources, monitoring progress and quality and providing feedback
• Strong communicator that can develop complex strategy and creative presentations to lead and present to key stakeholders

Requirements

• Minimum of 2 years of full-time experience working directly with influencers, in influencer marketing, talent management and/or at a comparable agency
• BS/BA in related discipline
• Passionate about the role influencers can play in an integrated marketing plan
• Deep knowledge, experience and creative expertise in influencer management
• Ability to lead all steps of the influencer programming process (i.e. identifying influencers, vetting influencers, drafting offer letters, negotiations, review process, program execution and wrap reports)
• Proven record of leading and managing multiple influencer projects simultaneously - projects would include micro-influencer up through top tier talent.
• Strong communicator that can develop complex strategy and creative presentations to lead and present to key stakeholders

Preferred Knowledge and Skills

• Proven ability with strong writing, as well as the ability to interact with clients professionally and maintain relationships with influencers, agents and managers
• Ability to lead talent negotiations with talent agents
• Experience working with multiple tiers of influencers and leading programs across multiple digital channels
• Knowledge of best practices for all top social media platforms and FTC guidelines
• Knows how to collaborate with an integrated team with varied skillsets and demonstrates an entrepreneurial spirit
• Thrives in a fast-paced work environment with the ability to work effectively across a specific set of accounts by prioritizing tasks and completing multiple items under deadline
• Demonstrate strong interpersonal and communication skills. Communication should demonstrate forward-thinking program needs
• Strong understanding of metrics, ability to gather/build metrics decks, and basic knowledge of additional measurement tactics to demonstrate success of programming. Good analytical skills in both understanding marketer objectives and analyzing campaign performance
• Demonstrates ability to help develop strategic influencer programming and plans, implement integrated tactics and impart knowledge to account teams and clients
• Ability to lead small to mid-sized accounts with limited senior oversight, inclusive of client communications and management. Serves as client lead when appropriate
• Proficient at keeping a pulse on culture and what is relevant and sharing that information with internal teams and clients
• Ability to feed into New Business work with limited oversight

Measure of Success

• Embody, advocate, synthesize and execute on our ethos of Simple, Soulful, Purposeful and Fearless
• Specific/numeric goals will be shared directly by manager
• Demonstrated growth of influencer knowledge and process
• Consistency in managing multiple project deliverables and timelines
• Embedded in our culture and values, always working in an inclusive and collaborative way
• Consistency in managing multiple project deliverables and timelines
• Positively and eagerness to learn new skills and lead new projects

#LI-TP

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).

For more information please visit: www.edelman.com

Click here to view a short video about life at Edelman.

Edelman is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply. 

Edelman is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.