Manager, Influencer Marketing

Posted 8 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
51K-75K Annually
Mid level
AdTech • Marketing Tech • Software
The Role
Manages influencer marketing campaigns from strategy through reporting across multiple clients. Responsibilities include developing campaign briefs, managing influencer relationships and negotiations, coordinating timelines and contracts, overseeing budgets and billing, ensuring FTC compliance, optimizing content, analyzing results, and presenting recommendations to clients. The role also supports strategy development, quality control, new business pitches, and junior team members.
Summary Generated by Built In

Job Description:

This role is central to our influencer team, playing a part in developing strategy and having overall responsibility for program delivery from the time strategy is approved to reporting. It requires strong project management experience while ensuring client goals are met every step of the way. It provides the opportunity to build relationships with both influencers and clients, all in a supportive, people-first environment on a team with ample growth opportunities.  

  

Key Accountabilities 

  • Supporting the Senior Manager, Influencer Marketing with the development of influencer strategies across multiple clients and categories 

  • Owning the creationdelivery, and presentation of influencer partner recommendations and campaign briefs and messaging.  

  • Assisting with project impact forecasting.  

  • Working directly with influencer partners to deliver quality content on time that drives results for our clients.  

  • Developing project timelines and ensuring clear communication to internal team and influencers.  

  • Being an expert at influencer negotiations to ensure we are entering financially sound partnerships with creators.  

  • Supporting the Associate Manager, Influencer Marketing with influencer communications and contracting with talent and their representatives. 

  • Tracking campaign progress and reporting back to your people leader and clients. 

  • Managing influencer out of pocket budgets and reporting back to your people leaders to support the team’s overall financial goals.  

  • Overseeing influencer invoicing & billing processes.  

  • Supporting client goals and success by ensuring efficient and on-time delivery of all contracted content.  

  • Making recommendations for campaign content and optimization throughout projects. 

  • Assisting with data analysis and presenting campaign results to clients. 

  • Managing campaigns in the Creator IQ platform. 

  • Applying best practices and required client and FTC guidelines to ensure compliance. 

  • Acting as a lens of overall quality control for all client-facing deliverables. 

  • Participating in new business pitches upon request.  

 

Person Specification 

  • 2-4 years’ minimum applicable experience. Agency experience is preferred.  

  • Strong project management abilities and skills. 

  • Solution-oriented. 

  • Prior experience with influencer management platforms such as Creator IQ, Captiv8, or similar.  

  • Prior experience working directly with both clients and an internal, cross-functional team.  

  • Skilled with programs like PowerPoint, Word and Excel.  

  • Experience or interest in managing junior team members.  

  • Excellent verbal and written communication skills.  

  • Ability to organize and prioritize large amounts of information and multiple campaigns at the same time.  

  • Strong attention to detail and a belief in personal accountability.  

  • A team and people-focused attitude.  

  • An eagerness to learn from others within all levels of the organization.   

  • Comfort in a remote working environment.  

  • Ability to be self-sufficient while being reliable throughout the day through various communication channels.  

  • Open to coming into the office in select locations, if proximity allows. 

  

 

Additional Information 

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office. 

 

The annual salary range for this position is $51,000 - $75,000Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.  

Benefits available with this position include:  

• Medical, vision, and dental insurance, 

• Life insurance,  

• Short-term and long-term disability insurance, 

• 401k, 

• Flexible paid time off, 

• At least 15 paid holidays per year, 

• Paid sick and safe leave, and 

• Paid parental leave. 

 

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.  For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. 

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. 

#LI-Hyrbid #LI-MS1

Location:

New York

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.  

Skills Required

  • 2-4 years of applicable experience
  • Strong project management abilities
  • Experience with influencer management platforms such as Creator IQ, Captiv8, or similar
  • Experience working directly with clients and internal cross-functional teams
  • Proficiency with PowerPoint, Word, and Excel
  • Excellent verbal and written communication skills
  • Ability to organize and prioritize multiple campaigns and large amounts of information
  • Strong attention to detail and personal accountability
  • Comfort working in a remote environment
  • Agency experience
  • Experience or interest in managing junior team members
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The Company
HQ: London
6,507 Employees

What We Do

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

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