Manager, Influencer Marketing - Orange Apron Media

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

Leads Influencer Marketing team including designing strategy, providing strategic insight related to broader business objectives in all program recommendations, ensuring flawless execution and driving and defining impact for Influencer Marketing and its alignment with Affiliate Marketing on behalf of The Home Depot. Crafts the team vision and growth strategy for the group in partnership with leadership. Champions the Influencer Marketing team's work.

Key Responsibilities:

• 50% Collaborate with leadership, team members and external partners on holistic vision, strategy and success metrics for Influencer Marketing team connecting dots with Affiliate Marketing, Retail Media+, Brand/Creative, larger Integrated Media, Marketing and Merchandising strategies and success metrics. Drive innovation and growth for practice to meet broader business objectives. Drive external agency and partner relationships pushing for innovation, value add and competitive pricing. Liaise with and troubleshoot issues; elevate to leader, as necessary. Make strategic recommendations to refine/evolve and grow strategy and teams. Responsible for budget management and forecasting in partnership with leadership.
• 25% Build relationships with and work seamlessly and effectively across the marketing, merchandising and other cross-functional organizations as well as outside partners (publishers, agencies, technology platform partners, etc.)
• 25% Champion the Influencer Marketing team's work with leadership and important stakeholders. Lead the growth and development of all direct reports. Ensure that team strategies and programs are operating at optimal levels and impacts are effectively communicated to leadership and key stakeholders.

Direct Manager/Direct Reports:

• This position reports to Senior Manager
• This position has 5 Direct Reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Budget Management
• Agency oversight/management experience
• Passion for social media personalities and blogs, both professionally and personally
• Deep knowledge and understanding of online community platforms and behaviors and influencer marketing management and measurement technology partners and platforms
• Experience vetting and communicating with social influencers
• Knowledge and experience with social media platform management, social publishing software
• Proven track record for managing a team
• Mastery of Influencer Marketing strategy and its context within Social Media; strong understanding of Affiliate Marketing
• Exceptional written and verbal communication skills
• A pragmatic and professional nature
• Able to establish and meet deadlines and to establish clear priorities quickly
• Identify innovation through self-developed and landscape-derived opportunities
• Ability to work effectively under pressure and to handle a heavy workload
• A highly motivated, hands-on professional with a personal reputation for integrity and ethics
• Strong analytically with demonstrated business planning skills
• Positive, upbeat, can-do, professional and responsible attitude, independent and self-directed yet also team oriented
• Influential; practiced in negotiating with others in ways that result in win-win outcomes
• Connects dots through utilization of their and others' talents
• Thought leadership skills, including the ability to recognize trends/opportunities and formulate hypotheses and recommendations relevant to the business

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

• No additional education

Minimum Years of Work Experience:

• 5

Preferred Years of Work Experience:

• No additional years of experience

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Decision Quality
• Collaborates
• Ensures Accountability
• Plans and Aligns
• Communicates Effectively
• Customer Focus
• Develops Talent
• Drives Results
• Manages Conflict