You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.
Job Description:
Job Description
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Design, implement, and oversee marketing & campaign campaigns journey using Marketo and CRM systems. Create automated workflows for lead scoring, segmentation, and nurturing to drive client retention and acquisition in the insurance sector.
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Ensure optimal CRM integration with marketing automation tools, maintaining data integrity and synchronization. Lead CRM development initiatives to improve functionality, user experience, and reporting capabilities.
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Act as the business representative for CRM and campaign management, aligning strategic priorities with client-centric solutions. Develop and implement the CRM roadmap to enhance operational excellence and customer satisfaction.
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Work closely with the Client & Marketing team to develop, execute, and measure marketing campaigns. Analyze campaign performance and provide insights to improve business outcomes and client satisfaction.
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Continuously research and incorporate the latest digital marketing trends and CRM technologies into strategies to enhance the digital client experience and maintain a competitive edge in the insurance market.
Specialized Knowledge
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Expert knowledge of CRM systems and marketing automation platforms, especially Marketo
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In-depth understanding of campaign management, lead scoring, and nurturing processes
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Proficiency in data analytics and interpretation for marketing insights
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Comprehensive knowledge of digital marketing strategies in the insurance industry
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Understanding of insurance products and client needs in the Hong Kong market
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Expertise in project management methodologies
Qualifications
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Bachelor's degree in Marketing, Business Administration, or related field;
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Minimum of 5-7 years of experience in CRM management and digital marketing, preferably in the insurance or financial services industry
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Proven track record of managing Marketo or similar marketing automation platforms
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Certifications in Marketo, CRM systems, or digital marketing are highly desirable
Job Category:
Client / User Experience Design
Posting End Date:
06/03/2025
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What We Do
Nashville, Tennessee-based Bridgestone Americas, Inc. is a subsidiary of Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions. Bridgestone develops, manufactures and markets a diverse portfolio of original equipment and replacement tires, tire-centric solutions, mobility solutions and other rubber-associated and diversified products that deliver social and customer value. These best-in-class offerings are sold to consumers and fleet customers around the world under the trusted Bridgestone and Firestone brand names. With more than 50 production facilities and 55,000 employees, the Bridgestone Americas enterprise spans from Canada to Argentina. Business units of Bridgestone Americas include Bridgestone Retail Operations, the world’s largest network of company-owned retail tire and automotive service centers; Bandag, a leader in commercial tire retreading worldwide; Firestone Building Products, an industry leader in commercial roofing and building solutions; and Firestone Industrial Products, a leading provider of technologically advanced air springs for commercial and passenger vehicle applications. Across all its businesses, Bridgestone is dedicated to shaping a sustainable future. Guided by its global corporate social responsibility commitment, Our Way to Serve, the company strives to improve the way people around the world move, live, work and play in every aspect of its business. To view our terms of use, visit https://www.bridgestoneamericas.com/en/terms-of-use.
