Mandate 3 – Employees will work full-time from Swiggy HO, Bengaluru.
About Swiggy
Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fueled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India.
From starting out as a hyperlocal food delivery service in 2014, to becoming India’s leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.
About the Role-
This position is a critical part of the Growth Marketing team dedicated to Swiggy's food delivery
platform. As the business scales and expands in existing and new markets in India, this role will
focus on driving user growth, retention, and scaling revenue through innovative and measurable
strategies.
You’ll be at the forefront of building a best-in-class growth engine, driving its adoption, enhancing
user experiences, and ensuring it becomes a growth leader in the category.
Key Responsibilities
● Food Growth Strategy: Own the end-to-end growth funnel for Food, from driving new
user acquisition to increasing order frequency and cross-category adoption.
● In-App Cross-Pollination: Leverage Swiggy’s existing ecosystem to develop innovative
strategies to encourage multi-vertical usage and customer retention.
● Hyperlocal Campaigns: Design and execute hyperlocal marketing strategies to drive
adoption in high-potential geographies, focusing on geo-specific needs and behaviors.
● Experimentation and Scaling:
○ Conduct A/B tests and pilot projects to identify what resonates with Food’s user
base.
○ Scale successful experiments across geographies to create sustainable and
scalable growth models.
● Performance Marketing: Strategize and execute performance campaigns across
platforms like Google Ads, Meta, and programmatic networks to drive high-quality traffic.
Ensure efficiency through continuous optimization of ROAS, CPCs, and conversion rates.
● Analytics and Measurement:
○ Use tools like AppsFlyer, Google Analytics, and internal dashboards to measure
campaign performance.
○ Conduct lift studies and in-depth analyses to quantify the impact of campaigns
and refine strategies.
● Creative Excellence: Partner with creative teams to develop ad assets that resonate with
diverse user segments, reflecting Swiggy's value proposition and convenience.
● Stakeholder Management: Collaborate with product, analytics, and operations teams to
align Performance marketing initiatives with Swiggy’s broader business goals.
Required Qualifications
Experience
● 5+ years in growth or digital marketing roles, preferably with rapid commerce, consumer tech, or e-commerce platforms
● Proven track record of scaling businesses through data-driven growth strategies
Core Competencies
● Growth Mindset: Strong bias for action, ability to navigate ambiguity, and relentless focus on driving results
● Digital Marketing Expertise:
○ Hands-on experience with Google Ads, Meta Ads, DSPs, and programmatic platforms
○ Proficiency in attribution tools like AppsFlyer and strong understanding of audience segmentation and personalization
● Hyperlocal and Category Knowledge: Experience managing campaigns tailored to hyperlocal markets and understanding the nuances of rapid commerce or e-grocery
● Experimentation and Data-Driven Thinking:
○ Proficiency in designing A/B tests, geo-lift studies, and conversion-lift studies
○ Ability to derive actionable insights from complex data sets and scale successful experiments
● Creative and Analytical Balance: Strong skills in both creative problem-solving and analytical decision-making
Additional Information"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the
Visit our tech blogs to learn more about some the challenges we deal with: https://medium.com/swiggy-bytes
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.
Skills Required
- 5+ years of experience in growth or digital marketing roles
- Experience with rapid commerce, consumer technology, or e-commerce platforms
- Proven track record of scaling businesses through data-driven growth strategies
- Hands-on experience with Google Ads, Meta Ads, DSPs, and programmatic platforms
- Proficiency with attribution tools such as AppsFlyer
- Strong understanding of audience segmentation and personalization
- Experience managing hyperlocal marketing campaigns
- Understanding of rapid commerce or e-grocery
- Proficiency designing A/B tests, geo-lift studies, and conversion-lift studies
- Ability to derive actionable insights from complex data sets and scale successful experiments
- Strong creative problem-solving and analytical decision-making skills
Swiggy Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Swiggy and has not been reviewed or approved by Swiggy.
-
Equity Value & Accessibility — Equity grants and recurring liquidity events are ongoing, and feedback suggests office employees value this as part of total compensation. These programs provide a meaningful wealth‑creation lever by India tech standards.
-
Parental & Family Support — Gender‑neutral parental policies were expanded with extended leave, flexible/part‑time options, bonding leave, fertility/adoption support, and structured re‑entry. Feedback suggests these updates are viewed as progressive and supportive for caregiving.
-
Healthcare Strength — Company‑paid accident insurance for delivery partners includes hospitalization and OPD cover with extensions to family members. This safety net is notable within the gig‑economy context.
Swiggy Insights
What We Do
Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500 cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India. From starting out as a hyperlocal food delivery service in 2014, to becoming a logistics hub of excellence today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees. With Swiggy’s New Supply and the recent launches of Swiggy Instamart, Swiggy Genie, and Guiltfree, we are consistently making waves in the market, while continually growing the opportunities we offer our people. *We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.
