Manager, Global Product Marketing, NBA

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studio is responsible for developing 2K’s portfolio of world-class games across multiple platforms, including Visual Concepts, Firaxis, Hangar 13, Cat Daddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions. 2K is headquartered in Novato, California, and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

How does a global gaming powerhouse continue to reach new heights? This role answers that question by driving the marketing initiatives that fuel NBA 2K’s evolution. Reporting to the Director of Global Product Marketing, the Manager of Global Product Marketing NBA helps the team explore new markets and emerging technologies to deepen player engagement and retention. By connecting Product, Creative, and Player Services teams, this position ensures every campaign aligns with our shared vision. Can you help us turn data-driven insights into the next great player experience? 

We’re committed to delivering personal, relevant, and timely content to our NBA 2K players—and we’re looking for someone who shares that passion. The right person will understand the gaming landscape and its players, bring ideas to the table, big or small, utilize insights, and help turn them into real in and out of game moments. We value someone who is willing to contribute thoughtfully, ask the right questions, and bring energy, collaboration and intention to everything they do. Apply today!

This role requires you to work out of the Novato, CA HQ location onsite 3 days a week. 

• Shape the Journey: Partner with cross-functional teams to create product positioning that supports players throughout their entire lifecycle.
• Drive Innovation: Collaborate with Developers, Product and Commercial leads to launch marketing workstreams for new in-game technologies.
• Lead Creative Execution: Guide the briefing process for new products, ensuring assets across CRM, Social, and In-Game channels resonate with our community.
• Optimize Delivery and Communication: Streamline how we deliver content to players, ensuring every message is timely, relevant, and high-impact.
• Foster Collaboration: Build authentic relationships across the organization to turn ambitious ideas into reality, including Product, Creative, Player Services & Development.

• Industry Insight: You bring a background in video game marketing and a genuine interest in the NBA 2K ecosystem and live-service gaming.
• Basketball Fluency: A deep knowledge of professional and collegiate basketball culture helps you connect authentically with our audience.
• Strategic Storytelling: You enjoy interpreting data and telemetry to build actionable marketing plans that tell a story.
• Adaptability: This environment thrives on contributors who learn quickly, ask thoughtful questions, and navigate changing priorities with ease.
• Technical Curiosity: Experience with lifecycle marketing tools or project management platforms like Monday.com or Miro helps you stay organized.
• Growth Mindset: You are motivated by the chance to refine processes and contribute to a culture of continuous improvement.

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studio is responsible for developing 2K’s portfolio of world-class games across multiple platforms, including Visual Concepts, Firaxis, Hangar 13, Cat Daddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions. 2K is headquartered in Novato, California, and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

How does a global gaming powerhouse continue to reach new heights? This role answers that question by driving the marketing initiatives that fuel NBA 2K’s evolution. Reporting to the Director of Global Product Marketing, the Manager of Global Product Marketing NBA helps the team explore new markets and emerging technologies to deepen player engagement and retention. By connecting Product, Creative, and Player Services teams, this position ensures every campaign aligns with our shared vision. Can you help us turn data-driven insights into the next great player experience? 

We’re committed to delivering personal, relevant, and timely content to our NBA 2K players—and we’re looking for someone who shares that passion. The right person will understand the gaming landscape and its players, bring ideas to the table, big or small, utilize insights, and help turn them into real in and out of game moments. We value someone who is willing to contribute thoughtfully, ask the right questions, and bring energy, collaboration and intention to everything they do. Apply today!

This role requires you to work out of the Novato, CA HQ location onsite 3 days a week. 

• Shape the Journey: Partner with cross-functional teams to create product positioning that supports players throughout their entire lifecycle.
• Drive Innovation: Collaborate with Developers, Product and Commercial leads to launch marketing workstreams for new in-game technologies.
• Lead Creative Execution: Guide the briefing process for new products, ensuring assets across CRM, Social, and In-Game channels resonate with our community.
• Optimize Delivery and Communication: Streamline how we deliver content to players, ensuring every message is timely, relevant, and high-impact.
• Foster Collaboration: Build authentic relationships across the organization to turn ambitious ideas into reality, including Product, Creative, Player Services & Development.

• Industry Insight: You bring a background in video game marketing and a genuine interest in the NBA 2K ecosystem and live-service gaming.
• Basketball Fluency: A deep knowledge of professional and collegiate basketball culture helps you connect authentically with our audience.
• Strategic Storytelling: You enjoy interpreting data and telemetry to build actionable marketing plans that tell a story.
• Adaptability: This environment thrives on contributors who learn quickly, ask thoughtful questions, and navigate changing priorities with ease.
• Technical Curiosity: Experience with lifecycle marketing tools or project management platforms like Monday.com or Miro helps you stay organized.
• Growth Mindset: You are motivated by the chance to refine processes and contribute to a culture of continuous improvement.

The pay range for this position in California at the start of employment is expected to be between $108,900 and $161,160 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. 
Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.
Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Other tasks and duties may be assigned or reassigned as needed. 2K is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. In accordance with local laws, 2K provides a fair and competitive salary range for this role, determined based on experience, qualifications, and scope.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
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