Manager, Global Partner Marketing - At-Scale Partner Marketing

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
What you get to do in this role:
As we continue to grow, we are seeking a highly skilled and dynamic individual to join our team as a Manager, Global Partner Marketing, focusing on Reseller Sell Through for ServiceNow.
Position Overview: As the Manager, Global Partner Marketing, you will play a pivotal role in driving the Reseller Sell Through motion for ServiceNow, one of our key routes to market through the ecosystem. You will be responsible for developing and executing strategic marketing initiatives in collaboration with our reseller partners to drive demand generation, enablement, and sales acceleration through building scalable program engagement. Initiatives will be primarily driven through our new Partner Marketing Experience (PME). This role requires a blend of strategic thinking, creative marketing skillset, partner audience insights and go-to-market expertise, and hands-on execution to achieve business objectives and revenue targets.
Key Responsibilities:

• Create and execute a comprehensive marketing strategy and campaign to ServiceNow resell partners based on their level of access and engagement of our marketing programs. Candidate will also develop and deliver compelling marketing messages that support consumption of ServiceNow's partner marketing programs; such as our Campaign Creator, PDF, and Demand Programs.
• Build a rewards program to promote consumption of ServiceNow marketing activity using our PME technology. Identify the most impactful rewards strategy, program and criteria to support partner marketing engagement and investment - leveraging relationships with the GPC programs, strategic programs, regional partner marketing, strategic events and DASO teams.
• Establish a bi-annual Partner Marketing Advisory Council to discuss and identify current, new and potential marketing initiatives with a select group of partners across partner expertise, geography and size. Build strong relationships with our strategic reseller partners, understand their business drivers, requirements and identify the critical elements they need in a marketing program to drive business growth.
• Identify and craft written and video partner marketing success stories with resellers.
• Work closely with ServiceNow Partner Communications, brand, marketing, customer success and DASO to ensure aligned messaging and coordinated marketing activities.
• Track, analyze, and report on the performance of marketing program, leveraging data and insights to optimize strategies, tactics, and investments.
• Stay informed about market trends, competitive landscape, and industry best practices in partner marketing, applying knowledge to continuously enhance our partner marketing programs and stay ahead of the curve.

Qualifications
To be successful in this role you have:

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• 7+ years of experience in partner marketing, channel marketing, or related roles, with a proven track record of success in developing and executing partner marketing strategies and programs.
• Demonstrated experience working with reseller partners, preferably in the technology or software industry; experience with ServiceNow or similar enterprise software platforms is a plus.
• Strong understanding of the partner ecosystem, channel dynamics, and go-to-market strategies, with the ability to build and maintain effective relationships with partners at all levels.
• Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver high-quality results on time and within budget.
• Strategic thinker with a data-driven approach to decision-making and a focus on driving measurable business outcomes.
• Exceptional communication and presentation skills, with the ability to effectively articulate complex concepts and ideas to both internal and external stakeholders.
• Results-oriented mindset with a passion for driving growth and exceeding targets in a fast-paced, dynamic environment.
• Strong proficiency in marketing automation platforms, partner portals, CRM systems, and analytics tools.

FD21
Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
For positions in this location, we offer a base pay of $121,700 - $213,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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