- Bring structure and meaning to marketing data and make it is easy to access, analyze, and interpret for teams across PUMA, especially within the areas of social media and PR
- Own the backend configuration and management of internal platforms, including Meta Business Manager, TikTok Business Center, and the Naming Convention Builder, and supervise user access, trainings, and adoption
- Maintain and update the Global Key Initiative List based on inputs from business units and Go-To-Market and incorporate local additions on a rolling basis
- Serve as the primary point of contact for data vendors, such as Sprinklr and BrandWatch, and ensure they meet our needs i.e. trainings, features, maintenance, and troubleshooting
- Oversee the end-to-end process of ambassador and influencer tracking on social media, from data collection to performance reporting
- Work closely with the Global Social Media and PR teams to ensure consistent data collection and reporting across regions, channels, and business units
- Support the development of dashboards, strategy decks, and training materials that are visually compelling and easy to digest for both marketing and non-marketing stakeholders
- Translate marketing data into actionable insights for decision-making and produce reports and presentations that communicate these insights through clear, engaging storytelling
- Contribute to broader Marketing Analytics & Effectiveness projects, including Marketing Mix Modeling, post-campaign reporting, and enhancements to our data infrastructure
- Continuously seek to improve the setup, governance, and application of our various tools and platforms.
- Bachelor’s degree in Mathematics, Statistics, Marketing/Communications, Business Administration, Economics, or a related field
- At least 3-5 years experience in digital marketing and/or data analytics, including familiarity with social media and PR metrics
- Proficient in English, both written and verbal, enabling clear communication of insights and recommendations
- Strong analytical and problem-solving skills, with a focus on business performance and brand building
- Proficient in Microsoft Office Suite, with advanced Excel skills including pivot tables, vlookups, and queries
- Collaborative mindset, capable of working cross-functionally with diverse teams
- Ability to multitask and meet deadlines in a fast-paced environment
- Demonstrated desire for continuous learning and improvement
- Strong communication skills with a proactive attitude
- Passion for marketing, sports, and/or fashion
- Experience with PowerBI or Tableau a plus.
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What We Do
At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities.
PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
