Manager, Global Consumer Insights - UGG

Posted 26 Days Ago
Be an Early Applicant
Hiring Remotely in Goleta, CA
Remote
115K-120K Annually
Senior level
Marketing Tech • Retail • Design
The Role
The role involves leading consumer insights research to understand consumer needs and behaviors, partnering with stakeholders to influence product creation and marketing strategies. Responsibilities include managing research projects, ensuring outputs are actionable, and fostering a consumer-centric culture.
Summary Generated by Built In

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Manager, Global Consumer Insights
Reports to: Director, Global Consumer Insights & Strategy
Location:  Goleta, CA; Los Angeles, CA; Remote

Interested applicants must reside in one of the following approved states: 

Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

The Deckers Global Consumer Insights team provides a holistic understanding of the consumer—their needs, attitudes, and behaviors. We build broad and deep understanding of our consumers across the globe, and we enable our brands to consistently surprise and delight through superior product and brand relationships by putting the consumer at the start of everything we do.

We are looking for a consumer insights professional who is passionate about uncovering the “why” behind consumer behavior and marketplace dynamics. This is a highly visible role that will lead a variety of custom consumer research efforts across a range of departments to impact product creation, marketing, marketplace and brand strategy for UGG. Led by empathy and curiosity, our ideal Manager continuously strives to elevate the broader Global Consumer Insights team in service of our consumers.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.


Your Impact
The primary functions of this role, include but are not limited to:

  • Championing the consumer and anticipate consumer research needs throughout the go-to-market process
  • Partnering across a variety of key stakeholders to bring priority initiatives to life
  • Leading a variety of quantitative and qualitative research projects, including questionnaire design, data analysis, and focus group management
  • Managing multiple external clients and research suppliers to develop robust approaches that solve complex business questions
  • Ensuring that all outputs are actionable, grounded in consumer knowledge, and guided by a broader understanding of business context and strategic initiatives

Who You Are

  • A great thinker who combines analytical and creative skillsets to solve complex problems
  • A compelling, high impact storyteller who is excited about cultivating a consumer-centric culture
  • A person with a strong understanding of market research principles
  • A self-directed, highly organized person able to handle multiple competing priorities
  • A person with strong interpersonal and communication skills who is comfortable working in ambiguous environments
  • A highly collaborative person who enjoys helping others succeed and sharing in the success of the team
  • Willing to travel domestically and internationally

We’d love to hear from people with

  • 5+ years of consumer insights/market research experience with global initiatives either at a research firm or a client-side consumer research function
  • Experience working in or with product creation, merchandising, marketing or marketplace (DTC/wholesale)
  • Demonstrated ability to collaborate across functions and all management levels in a global matrix, multi-channel, multi-category environment
  • Ability to prioritize, multitask and adjust in a dynamic, fast-changing environment while driving results and maintaining a high level of accountability
  • Direct experience managing multiple projects, timelines and deliverables with impeccable attention to detail
  • Demonstrated expertise in relevant consumer products or services, including footwear, apparel, fashion, and lifestyle categories, including wholesale, distributor, e-commerce, and DTC retail distribution

What We'll Give You

  • Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
  • Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
  • Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
  • Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
  • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
  • Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
     

$115,000 - $120,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.


Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

#LI-HM1

The Company
HQ: Goleta, CA
4,204 Employees
On-site Workplace

What We Do

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva® and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.

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