Manager, Global Commerce Strategy

Posted 2 Days Ago
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New York, NY, USA
In-Office
60K-140K Annually
Mid level
AdTech • Marketing Tech
The Role
Develops global commerce and retail media strategies across client accounts. Supports cross-channel media planning, campaign optimization, retail partner relationships, go-to-market solutions, industry POVs, training content, and adoption of GroupM Commerce. The role coordinates agency, technology, and retailer stakeholders while identifying product, process, and solution opportunities that drive client growth.
Summary Generated by Built In

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media
 
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
    • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
    • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
    About Wavemaker: A Leading WPP Media Brand
    Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.
    Role Summary & Impact
    The Manager, Global Commerce Strategy role will understand the capabilities of commerce platforms including retail media networks and adtech partners and will assist in solving complex business problems through simplified POVs. The role will identify product, process, or solution opportunities based on client needs and unlocking new growth opportunities across channels for clients. This role will have the opportunity to work across multiple client accounts, work with retail partners, and support highly dynamic cross-functional project teams. This role will have the ability to infuse the best of our network capabilities into our client’s day-to-day deliverables. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.
    Skills and Experience
    • Contribute to upleveling account management and improve how we serve WPP Media Commerce clients across agencies.
    • Support agency teams (investment, search, social, programmatic, data, and analytics) to deliver comprehensive solutions that accomplish client’s business objectives.
    • Support the integration between commerce and brand media to develop end-to-end media plans for clients.
    • Manage relationships to ensure delivery of first-to-market media solutions.
    • Stay up to date on the latest trends and best practices in retail media. Develop and cascade POVs on changing industry dynamics.
    • Engage with internal and external leaders across WPP agencies, technology providers, and retailers to develop go-to-market solutions.
    • Assist in developing commerce and retail media content for the organization, including educational trainings, POVs, and frameworks.
    • Lead the adoption of GroupM Commerce for new business and existing accounts.


    • Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
    • 3+ years of experience in commerce across paid media, trade strategy, retail, consulting, and/or analytics.
    • Ability to execute effective media plans that achieve business objectives.
    • Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
    • Drive to learn and understand the retail landscape and the latest trends in commerce media.
    • Strong communication and presentation skills, with the ability to effectively communicate complex ideas.
    • Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
    • Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
    • Experience with retail bid management platforms, such as Pacvue or Skai.
    • Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
    • Ability to collaborate and work effectively with internal teams and external partners.
    • A self-starter attitude that thrives in a fast-paced environment.
    • Excellent project-management skills; able to coordinate projects across multiple teams and functions.

Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.


The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range
$60,000$140,000 USD

Please read our Privacy Notice for more information on how we process the information you provide. 

Skills Required

  • Bachelor's degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent professional work experience
  • 3+ years of experience in commerce across paid media, trade strategy, retail, consulting, or analytics
  • Ability to execute effective media plans that achieve business objectives
  • Experience with Microsoft Office Suite, including Excel, PowerPoint, and Outlook
  • Knowledge of retail trends and commerce media
  • Strong communication and presentation skills, including the ability to communicate complex ideas
  • Understanding of retail commercial elements, including profit margin, inventory levels, forecasting, and demand planning
  • Understanding of how media channels work together and how retail media fits within the wider ecosystem
  • Experience with retail bid management platforms such as Pacvue or Skai
  • Experience managing and optimizing campaigns across multiple retail platforms
  • Ability to collaborate effectively with internal teams and external partners
  • Self-starter attitude and ability to thrive in a fast-paced environment
  • Excellent project-management skills and ability to coordinate across multiple teams and functions

WPP Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.

  • Wellbeing & Lifestyle Benefits Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
  • Retirement Support Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
  • Parental & Family Support Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.

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The Company
HQ: London
90,589 Employees

What We Do

WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

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