Manager, Experiential Marketing

Posted 7 Days Ago
New York, NY
In-Office
55K-68K Annually
Junior
Agency
The Role
The Manager, Experiential Marketing leads integrated marketing programs for clients, oversees execution, develops strategies, and manages budgets and client relationships.
Summary Generated by Built In

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.

About the Role

The Manager, Brand Experience leads the development and execution of integrated marketing and experiential programs for key client accounts. This role blends strategic thinking, account leadership, creative collaboration, and operational excellence to deliver high-impact brand experiences from concept through execution and measurement.

Key Responsibilities

Strategy & Program Development

  • Partner with internal teams to develop integrated marketing, promotion, and event programs aligned to client goals

  • Conduct program and client research to inform strategy and creative direction

  • Develop creative briefs and support overall concept development

  • Lead and contribute to brainstorm sessions

  • Build production estimates and execution plans

  • Apply audience insights and industry trends to strengthen strategic recommendations

Account & Client Leadership

  • Serve as day-to-day account lead for assigned programs and clients

  • Manage contracts, negotiations, timelines, and budgets

  • Prepare presentations, status reports, and program updates

  • Understand client business objectives, competitive landscape, and industry trends

  • Evaluate campaign performance and recommend optimizations

  • Identify opportunities to grow accounts through new capabilities or initiatives

Experiential Production & Execution

  • Develop production documentation, including:

    • Production schedules

    • Run-of-show documents

    • Vendor briefs

    • Staff training materials

    • Key messaging frameworks

  • Source, negotiate, and manage vendors

  • Troubleshoot program challenges and implement solutions in real time

Financial & Operational Management

  • Manage program setup and tracking within financial systems

  • Oversee day-to-day budget management and forecasting

  • Handle vendor invoices, POs, and billing coordination

  • Ensure profitability and cost efficiency across programs

  • Track time and manage financial reporting

Measurement & Reporting

  • Define and track program metrics

  • Develop reporting and recap presentations

  • Evaluate campaign performance against objectives and recommend improvements

Business Development & Agency Contribution

  • Support new business efforts and RFP responses

  • Collaborate with cross-disciplinary teams to build proposals

  • Develop case studies and support award submissions

  • Build industry relationships and expand professional network

Qualifications

  • Bachelor’s degree in marketing, communications, advertising, or related field

  • 2+ years of experience in experiential or event marketing

  • Experience integrating social and digital campaigns into broader marketing programs

  • Strong creative and strategic thinking skills with the ability to make smart, actionable recommendations

  • Proven ability to manage multiple programs simultaneously with high attention to detail

  • Excellent communication, organization, and multitasking abilities

  • Working knowledge of public relations and integrated marketing

  • Passion for culture, entertainment, and brand experiences

$55,000 - $68,000 per year

#LI-IR1

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.

DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.

Top Skills

Advertising
Communications
Digital Marketing
Marketing
Public Relations
Social Media
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
Atlanta, GA
6,475 Employees
Year Founded: 1952

What We Do

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders.

We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements.

Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society.

Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities

Similar Jobs

In-Office
New York, NY, USA
19297 Employees
101K-127K Annually
In-Office
New York, NY, USA
51 Employees

CoCreativ Logo CoCreativ

Marketing Manager

Digital Media • Software
In-Office
New York, NY, USA
21 Employees
80K-90K Annually

Sotheby's Logo Sotheby's

Senior Marketing Manager

eCommerce • Retail • Sales
Easy Apply
In-Office
New York, NY, USA
2801 Employees
90K-130K Annually

Similar Companies Hiring

Caxy Thumbnail
Software • Mobile • Enterprise Web • Artificial Intelligence • Agency
Chicago, IL
45 Employees
Digible Thumbnail
Social Media • PropTech • Marketing Tech • Digital Media • Artificial Intelligence • Agency • AdTech
PH
145 Employees
Fora Thumbnail
Travel • Software • Sales • Professional Services • On-Demand • Hospitality • Agency
New York, NY
170 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account