Senior Marketing Manager, GFA

THE ROLE

The focus of Marketing is to support our Global Fine Art departments in sourcing and promoting their auctions and private sales. Marketing will also reinforce Sotheby’s place in the broader art market eco-system via partnerships and events. 

The Senior Marketing Manager is responsible for creating and implementing marketing strategies for categories within the Fine Art division in New York, aligned with company goals. 

This role will work across all consumer touchpoints and utilize all of Sotheby’s available channels, including: website, video, photography, social media, editorial, catalogues, advertising, out-of-home-activations and events. Key partners will include the Global Fine Art specialist departments, Press, and other Marketing functions such as Digital / Paid, Brand Creative, and Exhibition Design.  

Fundamental to the success of this role is an unwavering attention to detail, rigor in execution and a proven ability to think creatively, strategically and analytically about marketing campaigns from the moment of inception all the way through execution.

Campaign Development 

• Lead the ideation and development of 360° multi-platform marketing campaigns across a portfolio of Fine Art categories in New York, driving awareness, reinforcing brand positioning, supporting client acquisition, deepening engagement with existing collectors.
• Partner closely with colleagues across Press, Content & Creative, Special Events, and Digital Marketing to develop integrated campaigns presented within larger consignment proposals to secure new business.
• Collaborate with the Global Proposals Team on campaign strategy, timelines, materials, and client pitches.

Campaign Execution 

• Oversee end-to-end execution of marketing campaigns, including live and virtual events, exhibitions, editorial and content programming, printed and digital collateral, and digital marketing, ensuring alignment with global guidelines, timelines, and budgets.
• Serve as the primary marketing liaison and strategic partner to specialist departments, aligning campaign strategy with consignment priorities and sale objectives.
• Develop clear creative briefs for the Creative Studio, outlining campaign narratives and design direction to create advertising, collateral, content, and exhibition assets.
• Own and manage marketing budgets across assigned auctions, ensuring efficient allocation and accurate tracking.
• Maintain and update marketing calendars, proposal commitments, project timelines, media plans, and email and communication schedules.
• Partner with the Global Partnerships team to identify and execute meaningful collaborations, integrating brands, cultural institutions, and tastemakers into Sotheby’s auction campaigns and programming when appropriate.

General Responsibilities 

• Own oversight of annual content goals, monitoring performance and progress to ensure teams remain on track to deliver against targets.
• Create and maintain ongoing competitive and market analysis, identifying trends across the art world including auctions, exhibitions, events, and institutional programming.
• Provide ad hoc project support and cross-functional assistance as required.

The proposed base salary for this position ranges from $90,000-$130,000. In addition to base salary successful candidates are eligible to receive a discretionary bonus, as well as a competitive benefits package. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered.