Manager, Email Marketing Analytics

Posted Yesterday
Be an Early Applicant
New York, NY, USA
In-Office
100K-100K Annually
Senior level
AdTech • Data Privacy
The Role
Own email marketing analytics across campaigns, audiences, segments, and lifecycle programs. Investigate engagement, fatigue, conversion, and testing results; build dashboards and reports; validate data accuracy; resolve tracking issues; and translate findings into recommendations. Present insights to clients, guide measurement strategies, establish reporting standards, and collaborate with email, technical, and client teams.
Summary Generated by Built In
Who We Are
At Amsive, we're more than just a performance marketing agency; we're a team that thrives on collaboration and innovation. We offer a supportive environment where personal growth is just as important as professional development. We're a team of passionate individuals ready to tackle challenges, learn from one another, and drive results. We believe in empowering our team members, providing them with the tools they need to succeed, and trusting them to lead the way. With decades of expertise and a commitment to integrated solutions, we don't meet the industry standard; we're setting it.  
 
If you're looking for a place where your work matters, a career path you can grow on your terms, and a team that's as invested in your success as you are, Amsive is for you. We offer a unique blend of flexibility, growth opportunities, and a culture that values each individual. Join us, and be part of the team ready to welcome, support, and grow with you.

*We regret to inform you that currently, Amsive DOES NOT provide sponsorship opportunities.*
This is a REMOTE position, candidates will be required to live in the United States and work EST or CST time zones. 
What we are looking for:
Amsive is looking for an Email Marketing Analytics Manager to serve as our primary expert in email analytics, working closely with our email team. This is a hands-on individual contributor role for someone who enjoys investigating data, solving problems, and turning findings into recommendations that improve client programs. Strong, direct email analytics experience is essential.
You will own email performance analysis and reporting, guide measurement and testing, and serve as a knowledgeable analytical partner to clients. You will collaborate with Email Operations, Client Experience, and technical teams, bringing analytical depth and clear communication to day-to-day decisions and longer-term strategy. 
What you will be doing:

 
  • Own email performance analysis through analyzing campaigns, audiences, segments, and lifecycle programs to explain results and identify opportunities. 
  • Investigate complex questions. Evaluate audience fatigue, contact frequency, engagement changes, conversion trends, and program effectiveness. 
  • Turn insights into action by recommending improvements to targeting, segmentation, messaging, cadence, and testing in partnership with the email team. 
  • Guide testing and measurement strategies. Help define hypotheses, success metrics, audience groups, and holdouts; analyze results and recommend next steps. 
  • Build and maintain reliable reporting. Create dashboards and performance reports that clearly explain results, implications, and recommended actions. 
  • Ensure data accuracy. Validate reporting, investigate discrepancies, and work with technical teams to resolve tracking and data issues. 
  • Lead client analytics discussions. Present findings to clients, answer performance questions, and collaborate directly with client analytics teams. 
  • Strengthen team capabilities. Establish practical measurement standards, document approaches, improve current processes and help colleagues interpret email performance. 
  • Manage analytical priorities. Balance recurring reporting with deeper investigations across client programs. 

Who you are:
 
  • 5+ years of experience in Email Services, Marketing Analytics, or a similar field.
  • Strong, demonstrated experience in email marketing analytics, including independently analyzing complex email programs. 
  • Deep understanding of email metrics, audience segmentation, lifecycle performance, and conversion measurement. 
  • Experience analyzing engagement trends, contact frequency, and audience fatigue. 
  • Strong knowledge of A/B testing, statistical significance, holdouts, and measurement limitations. 
  • Proficiency in SQL for accessing, joining, analyzing, and validating data. 
  • Experience in email platforms like Salesforce Marketing Cloud, Iterable, Klayvio, Braze, Hubspot, or similar.
  • Experience creating dashboards and reports using business intelligence or data visualization tools. 
  • Ability to troubleshoot reporting discrepancies and collaborate with technical teams on resolution. 
  • Ability to translate complex findings into clear, practical recommendations. 
  • Strong communication and presentation skills, including experience working directly with clients. 
  • Comfort working in a small team, taking ownership, and balancing hands-on work with strategic thinking. 

Preferred Qualifications 
  • Agency experience supporting multiple client email programs. 
  • Bachelor’s degree in communications, marketing, or similar field.
  • Familiarity with enterprise email platforms and their reporting and data structures. 
  • Experience connecting email engagement with CRM, conversion, revenue, or other business outcomes. 
  • Experience improving reporting processes through automation. 
  • Knowledge of Ampscript, HTML5, Javascript, CSS3, SQL, and Figma.

Additional Information
  • Salary starting at $100,000/yr, based on skills and experience
  • Unlimited Vacation Time, Annual Sick Days, Annual Personal Days, and 11 Paid Holidays
  • Dental, Vision, and Health Insurance
  • 401(k) with company match program
  • Paid Parental Leave

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
If you need any assistance seeking a job opportunity at Amsive, or if you need reasonable accommodation with the application process, please contact our team.
Amsive is proud to be an Equal Opportunity Employer. We are committed to building a supportive and inclusive environment for all employees.  It is Amsive’s continuing policy to provide equal employment opportunity and not to discriminate on the basis of race, color, religion, pregnancy or childbirth, marital status, national origin, ancestry or citizenship status, age, disability, sex, sexual orientation, gender identity, veteran status or any other characteristic protected by applicable federal, state or local laws. This policy applies to all aspects of employment, including (but not limited to) application for employment, recruiting, hiring, compensation, benefits, promotions and transfers, training, layoffs, rehires, termination of employment and all other terms and conditions of employment. 
All offers of employment with Amsive are contingent upon the successful completion of background checks, which may include criminal history and reference verification, conducted in compliance with applicable state, federal, and local laws. 
As part of the Company's equal employment opportunity policy, Amsive will also take affirmative action as called for by applicable laws and Executive Orders to ensure that minority group individuals, females, disabled veterans, recently separated veterans, other protected veterans, Armed Forces service medal veterans, and qualified disabled persons are introduced into our workforce and considered for promotional opportunities.

 

Skills Required

  • 5+ years of experience in Email Services, Marketing Analytics, or a similar field
  • Strong demonstrated experience in email marketing analytics, including independently analyzing complex email programs
  • Deep understanding of email metrics, audience segmentation, lifecycle performance, and conversion measurement
  • Experience analyzing engagement trends, contact frequency, and audience fatigue
  • Strong knowledge of A/B testing, statistical significance, holdouts, and measurement limitations
  • Proficiency in SQL for accessing, joining, analyzing, and validating data
  • Experience with email platforms such as Salesforce Marketing Cloud, Iterable, Klaviyo, Braze, HubSpot, or similar
  • Experience creating dashboards and reports using business intelligence or data visualization tools
  • Ability to troubleshoot reporting discrepancies and collaborate with technical teams on resolution
  • Ability to translate complex findings into clear, practical recommendations
  • Strong communication and presentation skills, including direct client experience
  • Comfort working in a small team, taking ownership, and balancing hands-on work with strategic thinking
  • Agency experience supporting multiple client email programs
  • Bachelor's degree in communications, marketing, or a similar field
  • Familiarity with enterprise email platforms and their reporting and data structures
  • Experience connecting email engagement with CRM, conversion, revenue, or other business outcomes
  • Experience improving reporting processes through automation
  • Knowledge of AMPscript, HTML5, JavaScript, CSS3, SQL, and Figma
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The Company
HQ: New York, NY
279 Employees
Year Founded: 1980

What We Do

At Amsive our mission is to make data-centric marketing a reality for more than just the largest companies. As a full-service agency, we bring our clients’ marketing to life by shaping strategy, identifying audiences, developing creative, and executing omnichannel communications while measuring and analyzing results. We deliver it with the nimble efficiency of an integrated team.

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