About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Responsibilities
- Develop and execute eCommerce media planning strategies across marketplace platforms such as Shopee, TikTok Shop, and Lazada to support traffic, conversion, and GMV growth.
- Plan and optimize SKU visibility, product assortment, and campaign placements to maximize share of search and marketplace discoverability.
- Manage media investment allocation across key channels including search ads, display ads, affiliate, and live streaming to improve platform performance efficiency.
- Monitor and optimize campaign performance metrics such as impressions, CTR, CPC, ROAS, conversion rate, and GMV contribution.
- Conduct regular performance analysis to identify consumer trends, peak shopping periods, and category opportunities for better planning and budget allocation.
- Analyze platform and campaign data to generate actionable insights and recommendations for continuous optimization.
- Prepare post-campaign reports and performance recaps to evaluate effectiveness and support future planning strategies.
- Stay updated with marketplace trends, platform algorithm changes, and emerging eCommerce features to identify growth opportunities.
Requirements
- Bachelor’s degree in Marketing, Business, Management, Communications, or related field.
- 3-5 years of experience in eCommerce planning, media planning, performance marketing, or digital marketing (agency or brand side).
- Familiar with marketplace advertising ecosystems including Shopee Ads, TikTok Shop Ads, Lazada Sponsored Solutions, and digital media platforms such as Meta and Google.
- Strong understanding of eCommerce and media performance metrics including GMV, ROAS, traffic, conversion rate, CTR, CPC, and new buyer acquisition.
- Comfortable working with data, dashboards, and performance reports to derive insights and recommendations.
- Strong analytical thinking, communication, and stakeholder management skills.
- Detail-oriented, organized, and able to manage multiple campaigns and timelines simultaneously.
- Proactive, adaptable, and eager to learn in a fast-paced environment.
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Skills Required
- Bachelor's degree in Marketing, Business, Management, Communications, or related field
- 3-5 years experience in eCommerce planning, media planning, performance marketing, or digital marketing (agency or brand side)
- Familiarity with marketplace advertising ecosystems including Shopee Ads, TikTok Shop Ads, Lazada Sponsored Solutions
- Experience with digital media platforms such as Meta and Google
- Strong understanding of eCommerce and media performance metrics (GMV, ROAS, traffic, conversion rate, CTR, CPC, new buyer acquisition)
- Comfortable working with data, dashboards, and performance reports to derive insights and recommendations
- Strong analytical thinking, communication, and stakeholder management skills
- Detail-oriented, organized, able to manage multiple campaigns and timelines
- Proactive, adaptable, and eager to learn in a fast-paced environment
WPP Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.
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Wellbeing & Lifestyle Benefits — Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
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Retirement Support — Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
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Parental & Family Support — Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.
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What We Do
WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
