Manager, E-Commerce Content Excellence

Job Description

Turn content into play - at global scale. 

As Manager, E-Commerce Content Excellence at the LEGO Group, you’ll elevate our capabilities to engage shoppers with relevant content across every e-commerce touchpoint - helping us reach more children worldwide. 

Please note: This is a position based in Billund or Copenhagen. No relocation assistance is offered for this position. 

Core Responsibilities 

• Contribute to The LEGO Group´s e-merchandise excellence agenda, providing relevant performance insights to guide core product asset production and ensure that digital content delivered to markets is fit for purpose and drives sales. 

• Maintain, enrich and disseminate global e-merch content quality & compliance guardrails, enabling market teams to drive executional excellence on e-retailer sites 

• Support development, implementation, and utilization of global e-commerce content performance standards & data reports 

• Share best practices and contribute to building new operational capabilities around digital shopper content testing and optimization (up-stream & down-stream) with wider content community, incl. digital product teams 

• Develop & publish newsletters and deliver regular updates to key stakeholders across the organization 

Play your part in our team succeeding 

As part of Global Trade & Shopper Marketing team within M&C Central Marketing, our e-commerce content team sets the standard for e-merchandising content - encompassing core product assets and product copy.  

We build frameworks and connect global marketing, agency partners, and market groups to deliver shopper e-commerce toolkits to frontline teams and partners. Driven by data and enabled by technology, we define asset guidelines, innovate through testing, and ensure quality at scale.  

As Manager, E-Commerce Content Excellence, you’ll be pivotal in bringing these standards to life and ensuring that we deliver relevant content experiences to shoppers that convert. 

Do you have what it takes 

• Extensive experience in e-merchandising and digital content marketing, with a background in both operational business and agency environments preferred. 

• Strong expertise in hands-on e-merchandising and e-commerce operations. 

• In-depth knowledge of content optimization, testing methodologies, and e-commerce tactics (e.g. PDPs optimization, SEO and R&R management), ideally from a leading e-retailer. 

• Excellent project management, communication, and interpersonal skills, with the ability to effectively influence diverse stakeholders—experience in regional/global roles preferred. 

• Analytical mindset with the ability to translate insights into business opportunities. 

Nice to have: 

• Experience working with agency partners (Creative, Tech, Commerce). 

• Familiarity with content technology such as PIM, DAM, and Digital Shelf. 

#LI-SG2 

#LI-Hybrid 

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.