Manager, Downstream Marketing

Work Flexibility: Onsite

Who we want 

Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success. 

Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations. 

Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders. 

Join Stryker’s Ear, Nose, and Throat (ENT) team as a strategic marketing, people leader, driving growth, innovation, and customer impact. Based in Portage, MI, this on-site leadership role oversees the ENT Navigation portfolio, leading a team responsible for defining portfolio strategy, guiding product launches, and optimizing commercial performance. You’ll collaborate closely with R&D, Sales, Finance, and Clinical partners to ensure strategic alignment and execution excellence while mentoring high-performing marketers to achieve business objectives.

What you will do

• Lead commercial marketing strategy and execution to drive revenue growth, including sales enablement, competitive positioning, and promotional campaigns.

• Serve as the brand and market expert, setting strategic direction through messaging, campaigns, training, and customer engagement initiatives.

• Partner with global, regional, and divisional teams to develop annual and long-range brand strategies aligned to sales, profit, and market share goals.

• Deliver scalable marketing tools, assets, and campaigns that enhance sales performance and resonate with healthcare decision-makers.

• Collaborate cross-functionally to design educational and brand experiences that strengthen customer engagement and the sales pipeline.

• Develop deep partnerships with sales leaders, internal stakeholders, and customers to translate market insights into actionable marketing plans.

• Own product lifecycle management, including product launches, market introductions, portfolio roadmaps, and phase-out strategies.

• Analyze performance, competitive dynamics, and brand health to inform forecasting, inventory planning, pricing, and new product or M&A opportunities.

 

What you need

Required:

• Bachelor’s degree required

• Minimum 8 years of work experience required

Preferred:

• MBA preferred

• Minimum 5 years medical device or marketing experience preferred

• Minimum 2 years of people management experience preferred

• Background in sales or experience supporting field sales teams

Travel Percentage: 50%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.