We are seeking an experienced Vendor Supply Marketing to drive optimization of our full-funnel inbound lead generation across Europe (foodora) and Turkey (yemeksepeti). This role requires a powerhouse marketer who can balance Paid Performance Channels with a forward-thinking organic strategy—spanning traditional SEO and emerging GEO (Generative Engine Optimization)—to ensure our vendor acquisition funnel remains highly visible, authoritative, and cost-effective across all search and discovery platforms.
Job DescriptionJob Description
- Multi-Channel Acquisition: Manage and execute a balanced inbound mix. While scaling paid marketing campaigns (specifically paid social and search), simultaneously oversee the organic roadmap to drive sustainable, low-cost vendor leads.
- SEO & Content Strategy: Optimize localized landing pages, blogs, and signup flows to rank for high-intent B2B search terms across Turkey and the EU, ensuring a healthy, organic top-of-funnel pipeline.
- Generative Engine Optimization (GEO): Anticipate the future of search by structuring web content, data, and brand citations so that our vendor programs are actively recommended by AI search engines, LLMs, and conversational bots.
- Conversion Rate Optimization (CRO): Analyze and optimize user journeys across paid and organic entry points; utilize rigorous A/B testing to streamline the path from first interaction to lead generation.
- Marketplace Expertise: Domain knowledge of multi-channel marketing campaigns (online, offline, influencer) tailored specifically to the supply side of dual-sided digital marketplaces.
- Stakeholder Management: Collaborating with Sales, Marketing, and Product divisions to build optimize the Inbound Lead Generation
Qualifications
- 5+ years of growth marketing experience with a proven track record of managing both paid and organic B2B acquisition channels.
- Deep technical & strategic knowledge of SEO best practices (including on-page, technical, and local SEO nuances across diverse European markets).
- Familiarity with GEO tactics is a strong plus, including content optimization for AI retrieval, structured schema data, and maintaining brand authority in AI-generated search results.
- Data & Budget Ownership: Expert handling of paid performance channels, budget allocation, and ROAS tracking.
- Analytical Mindset: Strong analytical skills to accurately measure experimental impact on lead generation performance.
- Language Skills: Fluency in English is a must (written and spoken) to collaborate across our regional and international teams. Ability to converse in Turkish is a strong plus.
- Soft Skills: Detail-oriented, dynamic, and proactive team player who thrives and communicates effectively in a fast-paced environment.
Skills Required
- 5+ years of growth marketing experience managing paid and organic B2B acquisition channels
- Proven track record scaling paid performance channels (paid social, paid search)
- Deep technical and strategic knowledge of SEO (on-page, technical, and local SEO across European markets)
- Familiarity with Generative Engine Optimization (GEO), content optimization for AI retrieval, and structured schema data
- Expert handling of paid performance budgets, budget allocation, and ROAS tracking
- Strong analytical skills with experience measuring experimental impact on lead generation
- Experience with conversion rate optimization and rigorous A/B testing
- Domain knowledge of multi-channel marketing tailored to the supply side of dual-sided digital marketplaces
- Experience collaborating with Sales, Marketing, and Product stakeholders to build inbound lead generation
- Fluency in English (written and spoken)
- Ability to converse in Turkish
- Detail-oriented, dynamic, proactive team player with strong communication skills
Delivery Hero Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Delivery Hero and has not been reviewed or approved by Delivery Hero.
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Wellbeing & Lifestyle Benefits — Wellbeing and everyday support include on-site gym access in Berlin, discounted sports memberships, commuter help, and food vouchers, with hybrid flexibility enhancing day-to-day experience. Feedback suggests these lifestyle perks meaningfully bolster the total package for many corporate roles.
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Healthcare Strength — Mental health and preventive care are emphasized through an Employee Assistance Program, a Headspace subscription, and on-campus health check-ups, with guidance for navigating healthcare in Germany. Some locations also highlight private health insurance, adding depth to the health offering.
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Equity Value & Accessibility — Ownership programs feature an employee stock purchase plan with a matching component, and equity is common across corporate roles. Feedback suggests this accessible equity can be a notable part of total compensation in key hubs.
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