The Role
Leads digital media planning for full-funnel, omnichannel campaigns across YouTube, Meta, DV360, OTT/CTV, and publisher platforms. Uses audience insights and analytics to guide channel allocation, monitor KPIs, optimize campaign performance, and deliver post-campaign analyses. Serves as a strategic client partner, manages publishers and ad operations, mentors junior planners, supports test-and-learn initiatives, and contributes to new business pitches.
Summary Generated by Built In
The purpose of this role is to provide digital Planning solution to Client, taking responsibility for all planning tasks within the team to ensure campaigns run smoothly and to plan.
Job Description:
Core Responsibilities
- Media Strategy & Omnichannel Planning: Design full-funnel digital media plans and execute large-scale campaigns across YouTube, Meta, Programmatic (DV360), OTT/CTV, and premium publisher partnerships.
- Audience Insights & Analytics: Leverage tools like GWI, Comscore, and Similarweb to build audience personas, justify channel allocations, track KPIs, and drive continuous optimization.
- Client Leadership & Presentation: Act as the primary strategic partner for clients, leading conversations, presenting annual/campaign plans, and delivering deep-dive Post-Campaign Analyses (PCAs).
- Campaign & Publisher Management: Oversee campaign pacing, ad-ops coordination, publisher relationships to boost performance, and test-and-learn corporate projects.
- Team Leadership & New Business: Mentor junior planners, evolve planning principles, and contribute strategic media solutions for new business pitches.
Required Skills & Expertise
- Core Competencies: Deep expertise in digital media planning, media math, reach & frequency principles, and advanced Excel & PowerPoint.
- Platform Knowledge: Strong working knowledge of DV360, YouTube planning, Meta, and broader digital video/OTT ecosystems.
Location:
MumbaiBrand:
IprospectTime Type:
Full timeContract Type:
PermanentSkills Required
- Deep expertise in digital media planning
- Knowledge of media math and reach and frequency principles
- Advanced Microsoft Excel skills
- Advanced Microsoft PowerPoint skills
- Strong working knowledge of DV360
- Strong working knowledge of YouTube planning
- Strong working knowledge of Meta
- Knowledge of digital video and OTT ecosystems
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The Company
What We Do
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
