The Role
Lead digital media planning for full-funnel, omnichannel campaigns across YouTube, Meta, DV360, OTT/CTV, and publisher partnerships. Develop audience insights, allocate channels, monitor KPIs, manage pacing and ad operations, and deliver campaign analyses. Serve as the primary client strategy partner, present plans, manage publishers, mentor junior planners, support test-and-learn initiatives, and contribute to new business pitches.
Summary Generated by Built In
The purpose of this role is to provide digital Planning solution to Client, taking responsibility for all planning tasks within the team to ensure campaigns run smoothly and to plan.
Job Description:
Core Responsibilities
- Media Strategy & Omnichannel Planning: Design full-funnel digital media plans and execute large-scale campaigns across YouTube, Meta, Programmatic (DV360), OTT/CTV, and premium publisher partnerships.
- Audience Insights & Analytics: Leverage tools like GWI, Comscore, and Similarweb to build audience personas, justify channel allocations, track KPIs, and drive continuous optimization.
- Client Leadership & Presentation: Act as the primary strategic partner for clients, leading conversations, presenting annual/campaign plans, and delivering deep-dive Post-Campaign Analyses (PCAs).
- Campaign & Publisher Management: Oversee campaign pacing, ad-ops coordination, publisher relationships to boost performance, and test-and-learn corporate projects.
- Team Leadership & New Business: Mentor junior planners, evolve planning principles, and contribute strategic media solutions for new business pitches.
Required Skills & Expertise
- Core Competencies: Deep expertise in digital media planning, media math, reach & frequency principles, and advanced Excel & PowerPoint.
- Platform Knowledge: Strong working knowledge of DV360, YouTube planning, Meta, and broader digital video/OTT ecosystems.
Location:
MumbaiBrand:
IprospectTime Type:
Full timeContract Type:
PermanentSkills Required
- Deep expertise in digital media planning
- Knowledge of media math and reach and frequency principles
- Advanced Excel skills
- Advanced PowerPoint skills
- Strong working knowledge of DV360
- Strong working knowledge of YouTube planning
- Strong working knowledge of Meta
- Strong working knowledge of digital video and OTT ecosystems
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
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Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
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Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
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Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
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The Company
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
