Key Objectives :
- The Manager of Digital Marketing will lead strategy and execution across paid digital channels, including Paid Search (Google, Bing), Paid Social (Meta, LinkedIn), Display, Video, and Affiliates.
- This role focuses on driving customer acquisition, retention, and revenue through full-funnel, data-driven campaigns.
- You’ll monitor key KPIs—ROAS, CPA, CAC, CTR, and LTV—to optimize performance and maximize ROI. Success requires a strong analytical mindset, campaign execution expertise, and the ability to generate actionable insights.
- You’ll collaborate with internal teams and manage external stakeholders, including agency partners, ensuring alignment, efficiency, and accountability across all paid media efforts.
- Own and optimize paid digital marketing channels, including but not limited to: Paid Search (Google, Bing), Paid Social (Meta, LinkedIn, etc.), Display, Video, and Affiliates.
- Develop, execute, and scale multi-channel digital campaigns to drive customer acquisition, retention, and revenue growth.
- Monitor performance using KPIs such as ROAS, CPA, CAC, CTR, and LTV; provide insights and recommendations based on data.
- Manage internal and external stakeholders, including agency partners.
Eligibility Criteria and Functional Competencies Required:
- 2+ year of experience in Digital Marketing
- Prior experience of executing marketing campaigns on Google Ads platform
- Comfortable with audiences and attribution thought process for optimization
- Prior experience of scaling campaigns efficiently
- Strong analytical & data interpretation skills.
- In depth understanding of Google as media platform.
- Understanding of web analytics tools (at least one of Google Analytics or Adobe Omniture)
- Awareness of attribution models and ability to create a structured approach for measuring campaign impact
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What We Do
At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities.
PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
